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Monthly Archives: December 2015

How to Create Instagram Ads Using Facebook Ads Manager

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Want to run Instagram ads? Would you rather use Facebook Ads Manager instead of Power Editor? Now that Instagram ads are available to most advertisers through the Facebook Ads Manager, they’re easier than ever to create. In this post I’ll share how to create an Instagram ad in Facebook Ads Manager, step–by–step. Already Using Business Manager? […]

This post How to Create Instagram Ads Using Facebook Ads Manager first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

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Personality-Matched Ads: How Hilton Worldwide effectively personalized its marketing messages

From previous posts on Big Five personality research in marketing we know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Read on to learn from a study comparing the clickthrough rates of personality-matched Facebook ads to the benchmark clickthrough rate in the traveling category.

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10 Email Marketing Tips From the Social Media World

Marsha, Marsha, Marsha! That’s email marketing (Jan) talking about social media. Now that I’ve made myself sound older than I am, let’s talk about how these two (just like Marsha & Jan—of course Marsha gets…

This post 10 Email Marketing Tips From the Social Media World originally appeared on Sprout Social.

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Back to the Lab: Our Top 5 Social Media Marketing Posts of 2015

Marketing is a science as much as an art, and the TopRank Online Marketing blog is an ongoing experiment. We’re constantly going back to the lab to try new approaches, research new topics, and refine our writing skills. As 2015 draws to a close, we’re taking a look at our most popular posts to see [...]

The post Back to the Lab: Our Top 5 Social Media Marketing Posts of 2015 appeared first on Online Marketing Blog - TopRank®.

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6 YouTube Tips to Improve Your Search Rank

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Are your YouTube views falling? Do you need to rank higher in YouTube search results? Understanding how you can take advantage of YouTube’s algorithm will help your channel and videos be seen by more people. In this article you’ll discover how to make your video rank higher in YouTube search results. #1: Align Content Development With Viewer Searches To get a leg […]

This post 6 YouTube Tips to Improve Your Search Rank first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

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Adwords Optimization Made Easy With These 3 Adwords Workouts [GIFOGRAPHICS]

When it comes to optimizing your AdWords account, wouldn’t it be great to know exactly what to do on a weekly basis to get closer to your goals? If you're looking to trim down, maintain or beef up your AdWords account, we've got you covered — with gifographics!

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Introducing Message Tagging in Sprout Social

Being able to provide context around individual messages is essential to understanding your organization’s larger social strategy. From categorizing outgoing content to organizing incoming messages, tagging helps you connect the dots when it comes to…

This post Introducing Message Tagging in Sprout Social originally appeared on Sprout Social.

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A 5-Step Process to Run Your Own Twitter Audit

The key to a successful Twitter marketing strategy involves frequently studying the data you have on hand to inform your strategy moving forward. It’s easy to guess what kind of content will perform well if you know what…

This post A 5-Step Process to Run Your Own Twitter Audit originally appeared on Sprout Social.

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5 Opportunities to use BLAB for Digital Marketing

This year may very well go down as the year that live streaming video became a marketable asset. It began with the launch of Meerkat in February of 2015, then the launch of Periscope in March and BLAB in April. Unlike Meerkat and Periscope, a BLAB can feature up to 4 people live streaming at [...]

The post 5 Opportunities to use BLAB for Digital Marketing appeared first on Online Marketing Blog - TopRank®.

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Google+ Changes: What Marketers Need to Know

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Have you heard about the changes to Google+? Want to know how the redesign affects you? To help marketers understand what to expect, we recently explored the new Google+ and asked notable experts to weigh in with their thoughts on the new design. In this article you’ll discover what‘s changed with Google+. Why Marketers Should Care About Google+ […]

This post Google+ Changes: What Marketers Need to Know first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

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