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Monthly Archives: December 2015

Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices

For any brand, reputation is everything—and reputations are often built (or torn down) with earned media. From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned media. And in today’s socially connected world, marketers are increasing their use of earned media [...]

The post Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices appeared first on Online Marketing Blog - TopRank®.

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How to Handle Customer Complaints Via Social Media

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Are your customers leaving negative comments on social media? Do you need a plan to handle customer complaints? Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention. In this article you’ll find out how to deal with negative comments on social media. #1: Respond Quickly It’s important to [...]

This post How to Handle Customer Complaints Via Social Media first appeared on .
- Your Guide to the Social Media Jungle

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6 Tips for Writing Headlines That Drive Traffic

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Are your headlines performing as well as you’d like? Do you want to write more effective headlines? Using a few simple techniques, you can craft headlines that capture attention and convince people to click through to your content. In this article you’ll discover six tips for writing effective headlines that drive traffic. #1: Begin With Numbers [...]

This post 6 Tips for Writing Headlines That Drive Traffic first appeared on .
- Your Guide to the Social Media Jungle

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Your Go-To Facebook Marketing Guide

Your marketing strategy should be social by design. Social media should be integrated into everything you do, not added at the end or offered on the side. With more than 1.55 billion monthly active users,…

This post Your Go-To Facebook Marketing Guide originally appeared on Sprout Social.

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10 Ways to Use the New LinkedIn Mobile App

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Have you tried out the new LinkedIn app? Do you want to make the most of its features? The new LinkedIn app makes it easy for marketers on the go to do nearly everything they’d do on a desktop from a mobile device. In this article, I’ll share 10 ways to use the new LinkedIn [...]

This post 10 Ways to Use the New LinkedIn Mobile App first appeared on .
- Your Guide to the Social Media Jungle

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12 Content Marketing Lessons Learned in 12 Years of Blogging

Happy 12th Birthday to TopRank Marketing’s Online Marketing Blog! In Malcom Gladwell’s book, Outliers: The Story of Success, he mentions the “10,000-Hour Rule”, which describes the key to achieving world class expertise in any skill as a matter of practicing for a total of 10,000 hours or so. By many definitions, this humble marketing blog [...]

The post 12 Content Marketing Lessons Learned in 12 Years of Blogging appeared first on Online Marketing Blog - TopRank®.

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Value Proposition Copywriting: 5 word pictures that got more people to buy

Read on to learn the proper way to write a value proposition.

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YouTube App Rolls Out Interactive 360 Video: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Google Introduces Interactive 360-Degree Storytelling on YouTube: Google brings Google spotlight stories to the YouTube app. This new storytelling [...]

This post YouTube App Rolls Out Interactive 360 Video: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Online Marketing News: Bing’s Biggest, Google Goals Get Smarter, Twitter Signals State-Sponsored

A Complete Guide to 2016 Content Marketing Trends [Infographic] – Take a look at this infographic, which reveals their expectations for content marketing budgets, benchmarks and the key trends for 2016. Social Media Today Bing Reveals The Top US and UK Searches of 2015 – Bing says we’re done collating stuff in 2015, and now’s the time [...]

The post Online Marketing News: Bing’s Biggest, Google Goals Get Smarter, Twitter Signals State-Sponsored appeared first on Online Marketing Blog - TopRank®.

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Happy High-Converting Holidays from Unbounce [VIDEO]

When you think of Unbounce, a few key things probably come to mind: landing pages, A/B testing, #CTAConf, exceptionally good looking people (okay, maybe not that one). But what about Canadian? Yep, Unbounce is proudly Canadian, and we'd like to wish you a high-converting holiday as well as dispel and reinforce some Canadian stereotypes.

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