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Monthly Archives: December 2015

[VIDEO] The Landing Page Sessions: Episode 4, Game of Phones

Wouldn't it be nice to have a sounding board the next time you publish a landing page? In Unbounce's latest web series, Oli Gardner deconstructs marketing campaigns — landing pages, emails and ads — to demonstrate how to increase conversion rates.

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Introducing the All-New Publishing Calendar in Sprout Social

A winning publishing strategy on social media requires more than great content. Timing and execution also play a critical role. What’s more, without the right tools to effectively plan, organize and manage your social campaigns,…

This post Introducing the All-New Publishing Calendar in Sprout Social originally appeared on Sprout Social.

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Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment

There is often a struggle between sales teams and marketing teams to prove who is most valuable. However, when marketing and sales combine their efforts, that is when they can be the most effective and powerful. Recent research has found that nearly 60% of the sales cycle completed before prospects even speaking to a salesperson. [...]

The post Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment appeared first on Online Marketing Blog - TopRank®.

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How to Retarget With Instagram Ads

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Are you retargeting people with Facebook ads? Want to know how to retarget Instagram users? Serving relevant Instagram ads to people who’ve visited your website helps increase sales and conversions. In this article you’ll discover how to retarget your website visitors using Instagram ads. #1: Install the Facebook Pixel on Your Website Before you can […]

This post How to Retarget With Instagram Ads first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

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How to Market to the Hyper-Informed Customer

Ecommerce allows for customers to have access to a wide variety of products at a second's notice. Online shopping has turned into a research project, with every product, service and company being able to be made transparent in just seconds. Read on to learn how the Internet has made marketing a two-way street and how marketers can thrive in this environment.

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Why Social Media Is Needed in Your Product Launch Checklist

As a marketer, product launches are both stressful and exciting. To ensure you stay on top of things, you likely will work diligently on a product launch checklist. These guides can significantly help you launch…

This post Why Social Media Is Needed in Your Product Launch Checklist originally appeared on Sprout Social.

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An Open Letter to Bloggers Struggling to Get More Traffic

It hurts me to write this. For years, I’ve been “the traffic guy.” Not only because I’m good at getting it, but because it’s the question on the top of every blogger’s mind: “How do I get more traffic to my blog?” To some degree, this entire site is an answer to that question. You’ll(...)

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A Visual Guide to Influencer Marketing

In 2016 a there will be a significant push towards influencer marketing from all areas of digital marketing from content marketers to public relations to SEOs. Companies considering the role of influencers in their marketing efforts will come at it from as many different perspectives as there are benefits. Luckily, there are a growing number of [...]

The post A Visual Guide to Influencer Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Post Curated Content Across Multiple Social Platforms

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Do you manage several social media accounts? Are you having trouble keeping them all active with fresh content? Content curation plays a key role in keeping your social profiles and pages active, and your audience satisfied. In this post I’ll show you how to quickly and efficiently post curated content across all of your social […]

This post How to Post Curated Content Across Multiple Social Platforms first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

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How One Bank Doubled ROI by Being Creative in a Conservative Industry

Marketers are often constrained by the demands placed on us by our boss and clients — but pressure can also come from the industry we work in. Learn how one bank found creative ways to increase their conversions in a traditionally conservative industry.

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