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Monthly Archives: November 2015

Meet Team Sprout: Alex, Talent Specialist

In the Meet Team Sprout series, I’ve had the chance to introduce you to some of the people who make our team great. But how did they get to Sprout in the first place? That’s…

This post Meet Team Sprout: Alex, Talent Specialist originally appeared on Sprout Social.

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7 Psychological Tricks for Turning Fleeting Visitors into Loyal Fans

How the heck do they do it? How do your favorite bloggers attract so many gung-ho, drum-thumping followers? Be honest – you’d love to inspire that much loyalty. You try your darndest to emulate them, but nothing seems to work. Your visitors are like water pouring through a strainer. They may come to check out(...)

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Copywriting: 5 proven discoveries that strengthen copy

Great copy isn’t about writing beautiful prose; it’s about knowing what to say to your prospects, when to say it and how to say it so they immediately become engaged, stay engaged, and ultimately buy whatever it is you’re selling. Read on to learn five proven discoveries from MECLABS Institute about writing copy that sells and how to immediately apply them to your own marketing

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Remarketing 101: The No-Brainer Paid Search Tactic

As competition becomes increasingly fierce, B2B and B2C companies are all fighting for customers to read their content, and purchase their products or services. With so many options available to today’s consumers, many brands are searching for a way to stay top of mind with potential customers. Ready for a staggering piece of information? According [...]

The post Remarketing 101: The No-Brainer Paid Search Tactic appeared first on Online Marketing Blog - TopRank®.

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[AMA] I’m Michael Aagaard, Senior Conversion Optimizer at Unbounce. Ask Me Anything

What if you had a professional CRO on your side next time you had to run an A/B test? We want to make that happen. On November 30th, Unbounce's Senior Conversion Optimizer Michael Aagaard will be answering your burning questions about conversion rate optimization, A/B testing, conversion research, and everything in between.

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Social Listening 101: Why Monitoring Is Important

By now you know, for businesses at least, social media isn’t just a broadcast platform. A successful strategy is built around reaching the right people at the best time with the most insightful content. In…

This post Social Listening 101: Why Monitoring Is Important originally appeared on Sprout Social.

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Need Help With Content Topics? 5 Places To Find Inspiration For Blog Posts

Blogging is a low to no-cost way for marketers to create owned content on a consistent basis. A consistent blogging schedule of high quality information creates a great way for your customers and prospects to gain a better understanding of how you can help them and the smarts that exist within your organization. In fact, [...]

The post Need Help With Content Topics? 5 Places To Find Inspiration For Blog Posts appeared first on Online Marketing Blog - TopRank®.

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Behind Every Click, There’s a Person [PODCAST]

Every marketer knows the importance of being data-driven — but what happens when you lose sight of the actual person behind the click? This week's episode of the Call to Action podcast explains why you don't have to choose between making your campaigns data-driven or people-focused.

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8 Tips on How to Get People to Read Your Blog

Let me ask you a question: If 50 people Tweeted your latest blog post, but none of them actually read it, does it matter? For years online marketers have stressed the importance of getting social shares…

This post 8 Tips on How to Get People to Read Your Blog originally appeared on Sprout Social.

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How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon

Does pondering content marketing strategy make you feel a little out of your element? Are you missing the key components that really tie a strategy together? Do you sometimes feel like stepping away from the laptop, pouring a White Russian, and zoning out to Creedence Clearwater Revival? You’re not alone. Only 30% of B2B marketers [...]

The post How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon appeared first on Online Marketing Blog - TopRank®.

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