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Monthly Archives: November 2015

12 Major Brands on Where SEO Fits in the Digital Marketing Mix for 2016

Did you know? Google handles 100 billion searches per month and more than half of those are on mobile devices. Did you also know? 15% of Google’s 3.5 billion daily searches have never been seen before. I remember when you couldn’t search for anything on a smart phone and now people are searching for just about [...]

The post 12 Major Brands on Where SEO Fits in the Digital Marketing Mix for 2016 appeared first on Online Marketing Blog - TopRank®.

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How to Assess and Improve Your Social Media Marketing: A Monthly Plan

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Is social media working for you? Want better results? Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering. In this article you’ll discover four monthly assessments to improve your social media marketing results. #1: Review Key Performance Indicators Most marketers will tell you that if you didn’t […]

This post How to Assess and Improve Your Social Media Marketing: A Monthly Plan first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

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[VIDEO] The Landing Page Sessions: Marketing Campaigns Deconstructed

Wouldn't it be nice to have a sounding board the next time you publish a landing page? In Unbounce's latest web series, Oli Gardner deconstructs marketing campaigns — landing pages, emails and ads — to demonstrate how to increase conversion rates.

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#SproutChat Recap: Communicating With Emojis

Getting someone’s attention in our content-saturated world is challenging. Getting someone to actually click on one of your social media posts is even harder. That’s why visuals are so important. While beautifully created graphics are great, another kind of image—the…

This post #SproutChat Recap: Communicating With Emojis originally appeared on Sprout Social.

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Want to Add More Participation to You Content? Follow These 5 Keys to Success [Guide]

By this point, there is no denying that content marketing should be an essential part of every brand’s integrated digital marketing strategy. Content enables brands to create a connection with current and potential customers that can also support many other digital marketing initiatives if optimized correctly. Since we’re all on the same page about content, [...]

The post Want to Add More Participation to You Content? Follow These 5 Keys to Success [Guide] appeared first on Online Marketing Blog - TopRank®.

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How to Create Facebook Video Ads: A Step by Step Guide

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Interested in creating Facebook video ads? Looking for an easy-to-follow guide? Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear. In this article you’ll discover how to design and record your own Facebook video ads. Why Create Facebook Video Ads? According to data from […]

This post How to Create Facebook Video Ads: A Step by Step Guide first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

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The Importance of Testing: How one test applied to two email sends resulted in different audience responses

At MarketingExperiments we promote having a culture of testing and the importance of continually testing, even when you think you know what changes your customers will prefer. Read on to learn how one test applied to two newsletter sends garnered two very different results and reinforced the value of regular testing.

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Google Reshapes Google+: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Google Rolls Out a New Google+: Google introduced “a fully redesigned Google+ that puts Communities and Collections front […]

This post Google Reshapes Google+: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

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YouTube Ads: What Marketers Need to Know About YouTube Advertising

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Do you post videos on YouTube? Want to know what makes a video ad successful? To discover how YouTube video ads work, I interview Derral Eves. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […]

This post YouTube Ads: What Marketers Need to Know About YouTube Advertising first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

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Online Marketing News: WordPress Powers The Web, Google Goes Live, Snapchat Through A New Lens

How Much are Marketers Spending on Millennials? A Lot! [INFOGRAPHIC] – According to the infographic, created by and based on data gathered from Turn, an advertising technology company, marketers are spending 500% more on millennials than every other group combined. As Swant puts it, “there are 75 million millennials in the U.S., and everyone knows [...]

The post Online Marketing News: WordPress Powers The Web, Google Goes Live, Snapchat Through A New Lens appeared first on Online Marketing Blog - TopRank®.

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