The main goal of online marketing, and any marketing for that matter, is to drive people to take action. Whether it’s buying a product, sharing content, attending an event or any other action, companies are…

This post Build Social Relationships With Influencer Marketing originally appeared on Sprout Social.

Cyber Monday is officially upon us—arriving with ever greater importance. In fact, already this past weekend, an estimated 103 million Americans shopped online, edging out the 102 million people who stuck to the stores. Analysts predict that when all is said and done, social…

This post Cyber Monday: The Top Retailers Ready to Help Customers on Twitter originally appeared on Sprout Social.

When social media first launched, many companies were skeptical that these new platforms could be used to support their business initiatives. Today, if you hear of a company that is not on social media, you find yourself wondering “What are they thinking?”. According to NewsCred, 87% of B2B marketers use social media to distribute content. [...]

The post 4 B2B Social Media Marketing Lessons Marketers Can Learn From Their B2C Counterparts appeared first on Online Marketing Blog - TopRank®.

Are you using the Facebook conversion pixel? Wondering how to transition from your old conversion pixel to the new pixel? Facebook’s new “one-pixel solution” makes it easier for marketers to monitor and measure conversions from Facebook users. In this article you’ll discover how to install the new Facebook pixel, track conversions and view the cost […]

This post Facebook Conversion Pixel Changes: What Marketers Need to Know first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Marketers usually use the funnel as an analogy for customers moving through the sales process. What many marketers don’t realize, though, is that their customers are not falling into the funnel — they are falling out. Read on for two strategies on moving your customers up the funnel toward conversion.

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Introduces Story Explorer: “When you see a moment that inspires or excites you, simply swipe up to […]

This post Snapchat Rolls Out Story Explorer: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

GIFs are often looked at as silly and unprofessional, but they can actually be used thoughtfully to help your serious organization—from high-end retail to nonprofits—stand out on social media and better connect with your audience visually. The…

This post The Thoughtful Way to Use GIFs for Your Brand originally appeared on Sprout Social.

Do people review your business online? Ever receive negative or fraudulent reviews? To discover what to do when you receive a review that’s not what you were expecting, I interview Dan Lemin. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

This post Online Reviews: How to Respond to Fraudulent Reviews first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic] – Google has created a new infographic which looks at in-store traffic patterns over the holiday season, using anonymized Location History records. The stats offer some great insight and highlight where offline metrics are headed – and how they can be [...]

The post Online Marketing News: Death Of A Directory, Are Social Ads As Effective?, Search Getting Smarter appeared first on Online Marketing Blog - TopRank®.

Today, we celebrate Thanksgiving here in the US, but at Sprout Social headquarters, we kicked off the festivities a little early with our own annual holiday: Sproutsgiving. Our Chicago team gathered for a potluck-style feast,…

This post Team Sprout Gives Thanks originally appeared on Sprout Social.