Understanding user trends and behavior for a platform like Twitter is essential for getting the most out of your marketing efforts.
After all, there are roughly 500K tweets sent per minute, so while that may seem like more than enough opportunity for reaching vast audiences, you’ll also want to ensure you’re on the radar of those who matter most to your business.
To simplify things, we’ve compiled a list of 13 Twitter statistics to help give you a sense of who’s on the platform, usage and more.
Let’s dive in!
1. Twitter has 139 million monetizable daily active users
The “monetizable” part is actually a key component of this Twitter stat, as the company has stated that its daily active user totals only reflect accounts that can see advertisements, which are not necessarily present for those using third-party apps. This differs significantly from similar stats shared by other networks.
2. Billions of people see tweets each month via third-party platforms
Of all the Twitter stats, this one probably best encapsulates the difficulty in truly capturing data for things like impressions and engagement when it comes to measuring tweet or ad performance. But even if that number has since changed, it’s still likely in the ballpark and more than enough to continue to warrant your attention.
3. 38% of U.S. adults aged 18-29 use Twitter
To kick off 2019, Twitter’s largest age group was young adults aged 18-29, which comprised 38% and actually indicated a slight decrease from around the same time a year ago (pictured below).
more granular estimates of Google AdWords advertiser ad bids
more emphasis on commercial oriented keywords
With the new columns of [ad spend] and [traffic value] here is how we estimate those.
paid search ad spend: search ad clicks * CPC
organic search traffic value: ad impressions * 0.5 * (100% - ad CTR) * CPC
The first of those two is rather self explanatory. The second is a bit more complex. It starts with the assumption that about half of all searches do not get any clicks, then it subtracts the paid clicks from the total remaining pool of clicks & multiplies that by the cost per click.
The new data also has some drawbacks:
Rather than listing search counts specifically it lists relative ranges like low, very high, etc.
Since it tends to tilt more toward keywords with ad impressions, it may not have coverage for some longer tail informational keywords.
For any keyword where there is insufficient coverage we re-query the old keyword database for data & merge it across. You will know if data came from the new database if the first column says something like low or high & the data came from the older database if there are specific search counts in the first column
For a limited time we are still allowing access to both keyword tools, though we anticipate removing access to the old keyword tool in the future once we have collected plenty of feedback on the new keyword tool. Please feel free to leave your feedback in the below comments.
One of the cool features of the new keyword tools worth highlighting further is the difference between estimated bid prices & estimated click prices. In the following screenshot you can see how Amazon is estimated as having a much higher bid price than actual click price, largely because due to low keyword relevancy entities other than the official brand being arbitraged by Google require much higher bids to appear on competing popular trademark terms.
Historically, this difference between bid price & click price was a big source of noise on lists of the most valuable keywords.
Recently some advertisers have started complaining about the "Google shakedown" from how many brand-driven searches are simply leaving the .com part off of a web address in Chrome & then being forced to pay Google for their own pre-existing brand equity.
When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad. pic.twitter.com/c0oYaBuahL