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10 More Marketing Podcasts To Boost Your Business

Podcasting woman image.

Podcasting woman image. Podcasts are a great way to learn new marketing ideas and get fresh perspectives on boosting your business, and we’ve compiled 10 more of the best podcasts for B2B marketers right here, following up on our recent list of “20 Podcasts To Elevate Your B2B Marketing,” and “Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain.” These podcasts offer marketing news and insight from the innovators behind some of the world’s top firms, as well as their own stories, plus tips and advice to take your marketing efforts to the next level. Whether it’s examining emerging trends in B2B marketing or heartfelt stories of life’s business and personal adventures, the hosts and guests on these podcasts have plenty to offer, and we’re certain you’ll find something that strikes your fancy. Here’s our list of 10 more diverse podcasts that will provide a fascinating array of ideas and trends to expand and improve your B2B marketing efforts, presented in random order.

#1 — The CMO Podcast

CMO Podcast Image Summary: The CMO Podcast with Jim Stengel digs into the marketing and life challenges faced by today’s CMOs.

  • Hosts: Jim Stengel
  • Recent Topics on Tap: Agility: B2B with Purpose, Yoga for Marketing, How Big Brands Can Win Versus Story-rich Craft Brands,
  • Recent Guests: Lorraine Barber-Miller, Alicia Tillman, Ann Lewnes
  • Episode Length: 45 – 60 minutes

#2 — Ad Age Marketer’s Brief

AdAge Marketers Brief Image Summary: Ad Age Marketer’s Brief takes a weekly dive into current marketing industry news, utilizing Ag Age’s cadre of marketing connections and reporters.

  • Hosts: Jessica Wohl and E.J. Schultz
  • Recent Topics on Tap: Hershey’s head of media dishes on Twitch and other digital plays, Pizza Hut’s brand leader: ‘We’re proud but dissatisfied’, When it comes to marketing healthy food, it’s all about using the right language
  • Recent Guests: Brent Montgomery, Charlie Chappell, Victor Lee
  • Episode Length: 25 – 30 minutes

#3 — The Cannes Lions Podcast

Cannes Lions Image Summary: Offering creative marketing insight from some of the industry’s leading voices, The Cannes Lions Podcast takes the famed marketing event from a far-distant festival to actionable tips delivered on your own device weekly.

  • Hosts: Philip Thomas
  • Recent Topics on Tap: What exactly is great customer experience?, How can brands earn the right to be authentically part of culture?, Why is it so hard to prove the value of creativity?
  • Recent Guests: Monique Nelson, Michelle Melendez, Fernando Machado
  • Episode Length: 20 – 30 minutes

#4 — A Shark’s Perspective

Sharks Perspective Image Summary: With more than 150 episodes, A Shark’s Perspective Marketing Podcast has featured many of the industry’s top marketers, including a recent in-depth conversation with our own CEO Lee Odden.

  • Hosts: Kenneth Kinney
  • Recent Topics on Tap: How Do You Make an Event an Experience, What Is the Human Element of Branding, What Do You Want Your Audience to Remember
  • Recent Guests: Dr. Carmen Simon, Ellaine Wellman, Lindsay Stewart
  • Episode Length: 25 minutes – 1 hour

#5 — The Big Story

Summary: Digital advertising insight and interviews are on tap weekly on The Big Story, AdExchanger’s podcast covering recent marketing news.

  • Hosts: Ryan Joe
  • Recent Topics on Tap: Amazon Gets (Ad) Served, The Fire That Burns Brightest, Layser Sights
  • Recent Guests: Stephanie Layser
  • Episode Length: 25 – 30 minutes

#6 — How I Built This with Guy Raz

 How I Built This Image Summary: National Public Radio’s How I Built This with Guy Raz explores the innovators behind some of the world’s top firms and digs in to their stories.

  • Hosts: Guy Raz
  • Recent Topics on Tap: Angie’s BOOMCHICKAPOP, Yelp, Dave’s Killer Bread
  • Recent Guests: Dave Dahl, James Dyson, Angie & Dan Bastian
  • Episode Length: 45 minutes – 1 hour and 15 minutes

#7 — The Strategy Inside Everything

Strategy Inside Image Summary: A strategy-focused podcast that explores marketing, business, and more — The Strategy Inside Everything looks to dissect a wide range of pop culture events.

  • Hosts: Adam Pierno
  • Recent Topics on Tap: You can trust Jasmine Bina, Learning strategy with Kevin Rothermel, Ana Andjelic on brands in retail, digital and luxury
  • Recent Guests: Jasmine Bina, Kevin Rothermel, Ana Andjelic
  • Episode Length: 30 – 50 minutes

#8 — Making Marketing

Making Marketing Image Summary: Making Marketing by Digiday is a weekly podcast dedicated to learning marketing by exploring the stories of industry leaders.

  • Hosts: Gianna Capadona, Shareen Pathak
  • Recent Topics on Tap: National Public Media’s Gina Garrubbo: The golden age of audio is here, Foot Locker’s Jed Berger: ‘The marketing industry is in for a revolution’, Buffy’s Paul Shaked: There’s Facebook-first mentality in the marketing industry
  • Recent Guests: Gina Garrubbo, Jed Berger, Paul Shaked
  • Episode Length: 30 – 40 minutes

#9 — Business Unusual with Barbara Corcoran

Business Unusual Image Summary: Offering weekly business insight, life lessons and motivation, Business Unusual with Barbara Corcoran features the “Shark Tank” star.

  • Hosts: Barbara Corcoran
  • Recent Topics on Tap: 8 Tricks To Build A Top-Notch Brand, The Secret Sauce To Raising An Entrepreneur, Time For An Attitude Adjustment
  • Recent Guests: Brian and Michael Speciale, Rick and Melissa Hinnant
  • Episode Length: 10 – 50 minutes

#10 — Akimbo: A Podcast from Seth Godin

Akimbo Image Summary: Systems for actively changing our culture are explored weekly on Akimbo: A Podcast from Seth Godin.

  • Hosts: Seth Godin
  • Recent Topics on Tap: The hype cycle, Enrollment and possibility, Artificial Intelligence is Neither
  • Recent Guests: Tim Ferriss,
  • Episode Length: 20 – 40 minutes

What Are Your Favorite Brain-Boosting Marketing Podcasts?

via GIPHY This list and the others we’ve researched only scratch the surface of the abundant marketing-related podcasts available. If you have a favorite that isn’t listed here, please leave a comment with your own top choices. Finally, here are several helpful podcast marketing articles we’ve written recently, to help you decide whether a podcasting strategy might be a good addition to your own marketing toolkit.

The post 10 More Marketing Podcasts To Boost Your Business appeared first on Online Marketing Blog – TopRank®.

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New Keyword Tool

Our keyword tool is updated periodically. We recently updated it once more.

For comparison sake, the old keyword tool looked like this

Whereas the new keyword tool looks like this

The upsides of the new keyword tool are:

  • fresher data from this year
  • more granular data on ad bids vs click prices
  • lists ad clickthrough rate
  • more granular estimates of Google AdWords advertiser ad bids
  • more emphasis on commercial oriented keywords

With the new columns of [ad spend] and [traffic value] here is how we estimate those.

  • paid search ad spend: search ad clicks * CPC
  • organic search traffic value: ad impressions * 0.5 * (100% - ad CTR) * CPC

The first of those two is rather self explanatory. The second is a bit more complex. It starts with the assumption that about half of all searches do not get any clicks, then it subtracts the paid clicks from the total remaining pool of clicks & multiplies that by the cost per click.

The new data also has some drawbacks:

  • Rather than listing search counts specifically it lists relative ranges like low, very high, etc.
  • Since it tends to tilt more toward keywords with ad impressions, it may not have coverage for some longer tail informational keywords.

For any keyword where there is insufficient coverage we re-query the old keyword database for data & merge it across. You will know if data came from the new database if the first column says something like low or high & the data came from the older database if there are specific search counts in the first column

For a limited time we are still allowing access to both keyword tools, though we anticipate removing access to the old keyword tool in the future once we have collected plenty of feedback on the new keyword tool. Please feel free to leave your feedback in the below comments.

One of the cool features of the new keyword tools worth highlighting further is the difference between estimated bid prices & estimated click prices. In the following screenshot you can see how Amazon is estimated as having a much higher bid price than actual click price, largely because due to low keyword relevancy entities other than the official brand being arbitraged by Google require much higher bids to appear on competing popular trademark terms.

Historically, this difference between bid price & click price was a big source of noise on lists of the most valuable keywords.

Recently some advertisers have started complaining about the "Google shakedown" from how many brand-driven searches are simply leaving the .com part off of a web address in Chrome & then being forced to pay Google for their own pre-existing brand equity.


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