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10 Call to action phrase examples that increase clicks and conversions

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement, there’s more to it than that when it comes to getting your potential customers to take action.

What’s equally important is getting people to click on your links, submit inquiries and ultimately become customers. To make that happen, you need to be able to write strong copy and call to action phrases that make your audience want to do what you’re asking them to do.

What is a call to action?

Call to action wording can be anything from “Download now!” to “Give us a call to learn more.”

Essentially, you’re just giving your audience a clear call for what to do right after seeing your post. Do you want them to download your eBook? Do you want them to click and read your blog post? Do you want them to request a demo?

Let your audience know what their exact next steps should be with a call to action, or CTA.

How to write a call to action

First things first, you need to know your objective of your social media post or website page. What action should your audience ideally take next?

If it’s a top of funnel page or post, it might be something as simple as “Read on.” Whereas, if it’s a bottom of funnel page or post, a “Sign up now” or “Call us” or “Send us a message” call to action makes more sense for your goals.

When you’re actually crafting your CTA, there are three things you need to do:

  • Start with an action word, like readdownloadcallcontact and more.
  • Create a sense of urgency with words like todaynow or in the next 24 hours.
  • Tell your audience what’s in it for them if they do take action.

Focusing on those three steps will help you create a powerful call to action that will entice your readers and website visitors to take the next step.

Let’s dive into a few great CTA phrase examples so that you can see some of these in action.

Social media call to action examples

It’s not always enough to know what a CTA is and how to write one. You need to see actual examples of these phrases in the wild to get an idea of how to implement them.

So we’ve pulled 10 examples of some of the best call to action phrases that work so that you have proper inspiration the next time you need to persuade your audience to make a move.

1. Read on

Like we mentioned, a simple top of funnel can be as easy as “Read on” leading into a blog post link.

call to action phrase examples - read onIf you’re sharing a blog post on social media, give a brief snippet of what your audience can learn inside before leading into your “Read on” call to action phrase.

2. $100 off

Another great call to action that entices your audience to take action is offering a discount. While it might not necessarily be $100, this number is interchangeable with whatever makes sense for your product, service or business.

call to action phrase examples - $100 offThis Sprout Social example is offering a $100 discount for a social media marketing conference to our audience. Offering a discount is an awesome way to make a sale while also making your customer feel included as a fan of your brand.
3. Get started today
This is a great CTA that simultaneously creates a sense of urgency. You’re telling your audience exactly when to get started. Today!
call to action phrase examples - get started todayThis can be a great strategy for getting people to take action right away. You’re not saying “Consider this” or “Think about signing up” at some point in the future.
No way. You’re telling your audience to get started today. It’s compelling, and a great CTA to include in bottom of the funnel content.
4. Retweet
Another great way to ask your audience to take action is by asking them to share your post.
call to action phrase examples - retweetAsking your audience to retweet your post if they agree is a great way to engage with them, leading them to share your content–and subsequently your business–with their own followers.
You can do this on Facebook, Twitter or LinkedIn. Simply close out post with a quick “Share with your friends!”
5. Install now
Another great way to use call to action phrases on social media is by adding a button directly onto your post or ad.
call to action phrase examples - install nowWhen you create an ad, you’re able to choose which CTA button you want to use. This is a great way to add an extra dimension of interactivity within your ads.

Not everyone will read your caption all the way through. And while it’s still important to include a CTA there, having a separate button with a succinct and powerful call to action phrase grabs the viewer’s eye and can help inspire even more clicks than before.

6. Send message

Asking your customer to get in contact with you is a great way to move them towards the end goal. If someone is nervous about diving in and making a purchase or signing up for service, making yourself or a team at your company accessible is important.

call to action phrase examples - send messageFacebook makes it easy for you to place a Send Message button at the top of your business page, directly underneath your cover photo.
You can even use your cover photo as an even more obvious CTA, by using text or design elements that tell people to message you about your service or an arrow pointing to the Send Message button.
7. While supplies last
Another great way to create a sense of urgency in your audience is by letting them know that this is a limited time offer, sale or product. Nothing gets consumers clicking like realizing they might miss out on something.
call to action phrase examples - while supplies lastThis Instagram post is creatively offering a sale on a candle scent that’s relevant to a social holiday while simultaneously letting their followers know that this sale won’t last forever.

First of all, it’s a one day sale. Second of all, supplies might not even last that long. If someone wants a 50% off candle, they need to act immediately. This CTA works.

8. Free download

Ready to seriously awe your audience? Give them something for FREE. Putting together an ebook, checklist, cheat sheet, template or other useful content, and offering it as a free download is a great way to get your audience taking action.

call to action phrase examples - free downloadWhile you typically want to pair this with a full CTA like “download your free ebook now,” just the word “free” works to draw your audiences’ attention.
Giving your audience something for free helps your company to stick out in their mind because they were able to get valuable information from you without having to even pull out their wallet.
Of course, you can easily offer free downloads in exchange for an email address to add them to your email list, but this is a much easier exchange than a purchase. Plus, this way your business stays top of mind and you can place a call to action in an email for making a purchase to eventually convert these customers.
9. Ask a question
When you ask a question, whether it’s relevant to the content you shared or you’re genuinely asking your audience for their input, it’s a call to action for your viewer to engage and respond.
call to action phrase examples - ask a questionAsk for your audience input. Creating a call to action doesn’t have to be all about getting your customer to do something for you, like sign up for your newsletter or make a purchase.
Instead, a CTA for engagement can simply be a great way for you to open communication with your customer and build rapport. This leads to customer loyalty and brand recognition and makes your customer feel good.
Don’t ever underestimate the power of good, old-fashioned social media interaction with your audience. Ask a question the next time you’re creating social content and see where it gets you.
10. Subscribe
Last, but not least, is subscribe. This is the perfect call to action to get your audience to subscribe to your email list and receive your newsletter.
call to action phrase examples - subscribeIf you’re going to use this CTA, you need to be sure to let your audience know exactly why they should subscribe. What’s in it for them?
Let them know what your newsletter covers and why they’re going to want to read it. Will they learn something? Will they get a great deal or discount code by subscribing? Do you share exclusive content with your email list?
Another great call to action that can be used similarly here is “Sign up.” If you’re looking to grow your email list, make sure your newsletter sets you apart from competition, then set up a lead magnet or sign up form and ask your audience to subscribe.
It’s as simple as that!
Creating CTA phrases doesn’t have to be overwhelming. Remember, all you’re doing is giving your audience a next step to take after viewing your content.
Whether it’s a sign up, a download, a purchase or a message, make sure your call to action is relevant to the content you’re sharing and makes sense for your goals and objectives in your social media strategy.
This post 10 Call to action phrase examples that increase clicks and conversions originally appeared on Sprout Social.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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10 Crucial Steps for Launching Your B2B Podcast Into the Wild

Hey, friend, have you heard the good news about podcasts? 

Given the most recent stats, it’s highly likely you have. Over half of all Americans over 12 years of age have listened to at least one. Podcasts have well and truly hit the mainstream. In other words, the gold rush is on for brands looking to connect with a highly-engaged, long-attention-span audience.

However, getting a podcast up and running isn’t as simple as publishing a blog. We recently published an entire B2B podcasting webinar to walk you through the entire process, from conception to publication. This post will zero in on the choices you need to make and the steps you need to take to release your podcast into the wild.

B2B Podcasting Launch Checklist: 10 Steps

Sure, you could just upload your audio to your web server, add an RSS feed, and call it good. But if you want people to actually find and listen to your podcast, there are a few extra steps you should take. This checklist will help your podcast find an audience and start building a subscriber base.


#1: Choose Your Hosting Platform

A podcast syndication platform makes it easy to publish your podcast and get listed in directories. Think of it like WordPress is for your blog — it hosts the files, makes them look pretty, and makes it so people can find them.

Most platforms will also give you embed codes for embedding episodes in blog posts or on a landing page. You’ll also get stats on how many people are downloading episodes, and on what program they’re listening.

We prefer Libsyn as our hosting platform. Podbean, buzzsprout, and Blubrry are also solid options. They all have a free tier of hosting, but you’ll want to pay a few bucks a month for bandwidth and analytics.

#2: Upload Your First Three Episodes

Podcasting is all about establishing a regular cadence (more on that later). But for launch, you’ll want to have at least three episodes ready to go. There are a few reasons for publishing multiple episodes for your debut:

  1. One episode may not be enough to convince people to subscribe. 
  2. Multiple episodes show you’re committed to keeping the content coming.
  3. Most importantly, Apple podcasts requires at least three episodes to qualify for their “New and Noteworthy” section. 

So before you publish, have at least three episodes completed, and be ready to follow up with more at your promised publishing cadence.

#3:  Register with Podcast Directories

Podcasts are peculiar in terms of content delivery. Your hosting platform makes the files available, but most people will listen to your podcast on their chosen podcast app. Each app maintains its own directory — think of it as a search engine for podcasts. 

Your podcast needs to be listed in their directory, or people won’t be able to find you. I recommend registering with at least these six:

  1. Apple Podcasts
  2. Google Podcasts
  3. Stitcher
  4. Podbean
  5. Spotify
  6. TuneIn

Each of these sites will ask for the RSS feed of your podcast, which your hosting platform will generate for you.

I created a podcast tracker to keep track of all these directories — sign up for the webinar and you can download it for free.

B2B Podcast Tracker

#4: Promote Internally

Gaining visibility on a podcast directory is tricky business. Apple and Google are where the majority of your listeners will be, and each employs an algorithm to promote podcasts in search results and feature pages.

How do you get an algorithm’s attention? Engagement! Start by promoting your podcast to all of your employees. Encourage them to subscribe on Apple or Google, give a rating, and write a brief (and honest) review. What’s more, draft some social messages and encourage everyone to promote the podcast to their networks, too.

That base level of initial engagement will help your podcast start finding its audience.

#5: Activate Your Influencers

Most podcasts are Q&A-style interviews with influential guests. If your podcast includes influencers in your industry, make sure they know as soon as their episode goes live. Give them the tools to promote the podcast easily:

  • Sample social messages
  • Social media images in the correct sizes
  • Embed codes

If your podcast doesn’t feature influencers, it’s worth re-evaluating your strategy for your next season. Influencer content not only is more valuable to your audience, it’s an indispensable channel for promotion.

#6: Publish Blog Posts

The one downside of audio content: It’s not super crawlable for SEO purposes. Granted, Google has started to auto-transcribe episodes and add them to search results, but the technology is still in the early stages.

To truly get some SEO juice from your podcast, we recommend embedding each podcast in a blog post. This example from the Tech Unknown Podcast by SAP* shows how simple it can be. All you need is an introduction, a few pull quotes, some key takeaways, and a transcript.

#7: Add Paid Promotion

As with any content, you want to use every tactic available to make sure it gets seen by your target audience. That’s especially true with podcasts, since podcast search engines are incredibly competitive.

Targeted, paid social promotion can help establish your subscriber base and get your new podcast some much-needed visibility.

It’s also worth considering cross-promotion on other podcasts. Consider both paid advertising and trading guest spots with a podcast that shares your target audience. 

#8: Solicit Listener Feedback

Ratings and reviews are essential to your podcast’s success. They’ll help provide social proof for new listeners and boost your search visibility in podcast directories. 

The best way to get ratings and reviews? Ask for them. Make it part of each episode’s sign-off. You can even encourage thoughtful reviews by reading the best ones on future episodes. You will engage your listeners and solicit more reviews at the same time.

#9: Keep Up Your Cadence

As with blog content, there’s no single “right” frequency to publish a podcast. Some of my favorite podcasts publish weekly, biweekly, or even monthly. The best cadence for your podcast is “However frequently you can reliably, regularly publish quality content.”

Choose your cadence with an eye to long-term sustainability, and tell your listeners explicitly how frequently you’ll publish. Whether it’s “See you next week,” or “PodcastTitle is a monthly podcast that…” listeners will find it easier to make your podcast a habit if you stick to a schedule.

#10: Repurpose, Repurpose, Repurpose

In my last post on the content marketing benefits of B2B podcasting, I mentioned that podcasts are a content machine, and I’ll say it again. It’s easy to finish an episode, publish it, then forget it and move on to the next thing. But don’t do that! 

Pull snippets of audio content for social media. Turn them into short videos, too: Add a still image or a simple looping GIF for visual interest.

Use your transcriptions as fodder for future blog posts, quotes for influencer marketing, or even a stand-alone asset. 

Any way you can reuse that content can help bring more listeners to your podcast. What’s more, putting the content in a different medium can reach an audience who might not be into podcasts (yet). 

Check, Check, One Two

Launching a podcast is a little trickier than launching a new blog, especially if you’re new to the format. But if you follow this checklist, you can make sure your podcast is available on all the right channels and is ready to start attracting an audience.

Need more podcasting help? Check out our B2B Podcasting Webinar. In addition to learning the Four P’s of podcasting success, you’ll see me make this face:

B2B Podcasting Face

*Disclosure: SAP is a TopRank Marketing client.

The post 10 Crucial Steps for Launching Your B2B Podcast Into the Wild appeared first on Online Marketing Blog - TopRank®.

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