Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement, there’s more to it than that when it comes to getting your potential customers to take action.
What’s equally important is getting people to click on your links, submit inquiries and ultimately become customers. To make that happen, you need to be able to write strong copy and call to action phrases that make your audience want to do what you’re asking them to do.
What is a call to action?
Call to action wording can be anything from “Download now!” to “Give us a call to learn more.”
Essentially, you’re just giving your audience a clear call for what to do right after seeing your post. Do you want them to download your eBook? Do you want them to click and read your blog post? Do you want them to request a demo?
Let your audience know what their exact next steps should be with a call to action, or CTA.
How to write a call to action
First things first, you need to know your objective of your social media post or website page. What action should your audience ideally take next?
If it’s a top of funnel page or post, it might be something as simple as “Read on.” Whereas, if it’s a bottom of funnel page or post, a “Sign up now” or “Call us” or “Send us a message” call to action makes more sense for your goals.
When you’re actually crafting your CTA, there are three things you need to do:
Start with an action word, like read, download, call, contact and more.
Create a sense of urgency with words like today, now or in the next 24 hours.
Tell your audience what’s in it for them if they do take action.
Focusing on those three steps will help you create a powerful call to action that will entice your readers and website visitors to take the next step.
Let’s dive into a few great CTA phrase examples so that you can see some of these in action.
Social media call to action examples
It’s not always enough to know what a CTA is and how to write one. You need to see actual examples of these phrases in the wild to get an idea of how to implement them.
So we’ve pulled 10 examples of some of the best call to action phrases that work so that you have proper inspiration the next time you need to persuade your audience to make a move.
1. Read on
Like we mentioned, a simple top of funnel can be as easy as “Read on” leading into a blog post link.
Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you? In this article, you’ll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content. Why Engagement Remarketing Ad Campaigns Work Before diving into how […]