Home / Internet Marketing News / You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy

You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy

[Editor’s Note: I am pleased to introduce you to Will Peterson, another new contributor on TopRankBlog.com. Will is an Account Manager that services many of our B2B Enterprise clients. Welcome Will!]

Don’t look now, but you’re surrounded by influencers. You may not realize it, and they may not realize it themselves, but you and everyone you work with carry an immense amount of potential influence. Read on to discover how to uncover a powerful hidden force that can add significant value to everything from your company’s social media presence all the way down to its bottom line.


Everyone is influential about something. @leeodden
Click To Tweet


Are you in a book club? Do you share recipes with friends? Are you an avid reader and contributor of motorcycle racing forums? Anytime you’re discussing your interests with someone else, be it online or in person, you are exerting your influence on that discussion. The same goes for your employees, team members, and coworkers. Without going too much into the weeds about how to exactly define an influencer, we can safely say that your co-workers, team members, and employees each have their own sphere of influence. A look at some recent research shows that 88% of employees are personally active on at least one social media site. That means your people have people, and they are talking to them, tweeting at them, and sharing with them. So how do you encourage all that potential social influence to work for your team?

Influence the Influencers

Your employees or fellow employees are also consumers, and consumers in this day and age know how to sniff out a salesy marketing pitch. That being said, consumers trust other consumers, and according to multiple studies on trust, we know employees are seen as more credible than executives. Employee advocacy is a powerful marketing tool and encouraging your employees to speak as influencers about your company is a wonderful way to increase brand engagement. Follow these steps to capitalize on that trust and help your employees tap into their influencer power.

#1. Teamwork Makes the Dream Work

Everyone wants to be part of a winning team. Remind your employees that their positive comments about your company on social media make life better for everyone. With an improved online profile, your company will have an easier time recruiting top talent, earning top clients, and keeping top customers. Once your team realizes that they are only helping themselves, they will be more motivated to share!

One benefit of employees sharing their high opinions of our company has been TopRank Marketing being named one of the Top 100 Places to Work in Minnesota two years running. This has helped tremendously with hiring great people!

#2. All Social is Good Social

Not everyone has social media accounts on every channel. I barely touched my twitter account until I joined the team at TopRank Marketing. Now I regularly post about clients, company mentions in the news, and other marketing-related topics there and on my LinkedIn page as well. I don’t do much on Facebook however, because I’d rather keep it more personal and less professional. Don’t force your employees to use one channel over the other. If they’d rather sing your praises on Google Plus than Pinterest, encourage them to do so!

#3. The Right Tool for the Right Job

My dad always says you can do anything if you have the right tool for the right job. Make your employees lives easier and introduce them to Buffer, Hootsuite, or some other social media management tool. These can be incredible time savers and will increase the likelihood of your influencers getting the word out there more regularly. In just a few minutes each week, they can appear to be full-time social media mavens.

#4. Prevent Writers’ Block Before It Strikes

Some employees may fret that they “just wouldn’t know what to say” about their company. Not to fear, the Weekly Social Messaging Email is here! Send one email per week with some content ideas for your team to share. This could be anything from recent mentions in the news, client updates, relevant news stories for your industry, or even personal victories for your team members. The point is to get them comfortable with the process and help them build their voice on social channels so their spheres of influence hear it more often.

#5. To the Victors Go the Spoils

Track engagement of your company’s social mentions and let the team know who the biggest sharers (aka influencers) have been for the past week. Using a tool like Hootsuite Amplify, LinkedIn Elevate, or Dynamic Signal can create ease of use and make tracking a snap. Make it a challenge they want to win! Offer an extra drink at the company happy hour or a piece of company swag for the top dog each week! This kind of gamification is a great way to encourage participation among employees.

Practice Makes Perfect

Now that you know the benefits of tapping into the marketing influencers around you at work, and some of the ways to encourage them to get active on social media, get out there and make it happen. Your employees will feel good about this easy way to contribute to the success of their company.

What else can you do to influence your influencers?

*Disclosure: LinkedIn is a TopRank Marketing client.


Email Newsletter
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy | http://www.toprankblog.com

The post You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy appeared first on Online Marketing Blog – TopRank®.

Click Here For Original Source Of The Article

Ads by WOW Trk

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

Perceived Influence Marketing Charts Graph

Perceived Influence Marketing Charts Graph

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power
How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts

Facebook Experiments with A/B Testing for Page Posts
Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today

CMOs Say Digital Marketing Is Most Effective: Nielsen Study
Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable

Snapchat Rolls Out Option to 'Unsend' Messages, New eCommerce Tools
Snapchat has added several e-commerce tools including an in-app ticket purchase solution, branded augmented-reality games, and has given its users the option to unsend messages. Social Media Today

People Are Changing the Way They Use Social Media
Trust of various social media platforms and how Internet users’ self-censorship has changed since 2013 are among the observations presented in the results of a broad new study conducted by The Atlantic. The Atlantic

Facebook launches tool to let users rate advertisers’ customer service
Facebook has added a feedback tool that lets users rate and review advertisers’ customer service, feedback the company says will help it find and even ban sellers with poor ratings. Marketing Land

2018 June 15 Statistics Image

Google's about-face on GDPR consent tool is monster win for ad-tech companies
Google reversed its General Data Protection Regulation course recently, allowing publishers to work with an unlimited number of vendors, presenting new opportunities for advertising technology firms. AdAge

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards
LinkedIn (client) has rolled out a variety of new ad types and more performance metrics for marketers, with its Sponsored Content carousel ads that allow up to 10 custom images. Marketing Land

Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest
What people care about and where they look for relevant answers online are among the marketing-related insights revealed in a recent report from Web analytics firm Parse.ly. Facebook was many users’ go-to source for answers for lifestyle content, while Google was the top source for all other content types. MediaPost

Survey: 87% of mobile marketers see success with location targeting
Location targeting is widely-used and has performed well in the mobile marketing realm, helping increase conversion rates and how well marketers understand their audiences, according to new report data. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Short-Termism Cartoon

A lighthearted look at marketing short-termism, by Marketoonist Tom Fishburne — Marketoonist

‘The weird one wins’: MailChimp’s CMO on the company’s off-the-wall advertising — The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Why Content Marketing is Good for B2B Companies — Atomic Reach
  • Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — Better than Bonuses: 4 Motivators that Matter More than Money — Workfront
  • Anne Leuman — What’s Trending: Marketing GOOOOOAAAALS! — LinkedIn (client)

Thanks for visiting, and please join us next week for a new selection of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php