Home / Internet Marketing News / Top Tips for Making the First 30 Days in Your New Content Role Really Count

Top Tips for Making the First 30 Days in Your New Content Role Really Count

For me, starting a new job is always a steady mix of overwhelming excitement and sheer terror. I think about all of the things that I am going to accomplish (very quickly of course) and then at some point realize that the comfort of knowing the in’s and out’s of my previous job, are now gone.

As someone that has worked in numerous marketing and content roles throughout my career, I’ve learned some easy (and some very tough) lessons. In the end, I’ve realized that it doesn’t matter how much I think I know walking in on my first day, it’s how I take advantage of the training and onboarding available that has the biggest impact. 

For my fellow content marketers, I’d like to help you rock your next transition. If you want to not only survive but thrive in a new content role, take note of the tips below. 

#1 – Be Open & Ready to Learn

When starting a new content position, be open to learning from your teammates  In addition to learning  new approaches to content marketing, you’ll also need to absorb the preferences and processes that exist within the organization. There will always be time for you to share your knowledge and impact process. But start by being a sponge and absorb everything there is to know.

As tough as it can be, you may also want to take things slow. If possible, give yourself some extra time to complete content planning or execution tasks so that you can double or triple check your work and to ensure it’s on the right track.

#2 – Ask Questions

Don’t be shy. It’s your JOB to understand everything there is to know about the brand’s content. Your new team may not be aware of knowledge gaps or items they didn’t explain fully. So take the opportunity in the moment to ask important questions.

Another good tactic is to interview key stakeholders within the organization. This will help you get a good view of expectations from multiple perspectives.

#3 – Familiarize Yourself with the Content

Even before you start your new position, spend some time getting up to speed on some of the most recent content that your new organization has published.

Understanding the current content approach will give you a good idea of the voice, tone and content types that the company distributes.

#4 – Job Shadow Other Content Team Members

One of the opportunities that we offer at our agency is to shadow other team members. Especially if someone has been there awhile, they’ll have some great tips for how to approach the content creation  and they may even provide some helpful insights that will help you become efficient in your new role.

It’s also a great idea to shadow team members in positions that are different than yours within the marketing department. A well-rounded view of how the different marketing practices integrate are essential for creating content success.

#5 – Complete A Content Audit

If it doesn’t already exist, run an audit of the existing brand content. An audit will help you determine:

  • Where content gaps and opportunities may lay
  • Which content types and topics typically perform best
  • Potential content repurposing opportunities

#6 – Get Trained on Technology (and Fast)

Even though our jobs as marketers have gotten more complex over the years, the technology that we have our fingertips can help us stay organized and create efficiencies. Ask your team what tools are available currently and set up formal or informal trainings to get up to speed on available platforms as quickly as possible.

You’ll find that you will often save time and headaches by using the technology provided. Sometimes at brands large and small, the tech may not have caught up to needs. Start by familiarizing yourself with current technology but feel free to recommend additional tools for consideration that you have used previously.

#7 – Roll Up Your Sleeves & Jump in

Once you’ve gotten your feet wet and have an understanding of the current state of content at your new company, it’s time to dig in. Utilize the combination of what you’ve learned since you started and what you already knew to guide your approach.

Looking For a New Content Role?

If you’re on the hunt for a new position, we’d love to chat! TopRank Marketing has a current opening for a rockstar Content Marketing Manager to join our team. If that role doesn’t sound like a fit for you, take a moment to review the other open positions on our careers page.


Email Newsletter
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
Top Tips for Making the First 30 Days in Your New Content Role Really Count | http://www.toprankblog.com

The post Top Tips for Making the First 30 Days in Your New Content Role Really Count appeared first on Online Marketing Blog – TopRank®.

Click Here For Original Source Of The Article

Ads by WOW Trk

About Daniel Rodgers

Daniel Rodgers
A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]
Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs

Instagram Gives Brands New Way to Sell In 'Collection' Ads
Instagram launched "collection" ads, which allow users to shop and purchase directly through the Instagram platform. AdAge

Google Announces Amp For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox
The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year. MarketingLand

Instagram Tests Its Version Of The Retweet But Thru Stories
Instagram has begun testing a new feature that would allow users to share public posts from other profiles to their own followers through the Stories feature. MarketingLand

Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen is launching a new metric that may help marketers and publishers standardize brand mentions across platforms, like TV, short-form video and subscription-video-on-demand services. AdWeek

Google Launches New Look For ‘People Also Search For’ Search Refinements
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search. Search Engine Land

Breaking Up With Facebook: Users Confess They're Spending Less Time
Mark Zuckerberg says recent changes have reduced the amount of time users spend on Facebook by 50 million hours each day, but those changes aren't the only reasons, according to users. USA Today

How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
A redesign of Page Insights began rolling out this week for iOS and Android, along with a more accurate way for page admins to determine the effectiveness of their organic posts. AdWeek

New Research: Account-Based Marketing Trends: Top Channels, Priorities, and Challenges
New research indicates that the top challenges and priorities for account based marketing are the same – aligning sales and marketing, attributing marketing efforts to revenue and scoring and targeting ideal accounts. MarketingProfs

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies
Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more data. AdWeek

Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon
If you haven’t made the switch on your site from http to https, it’s time to get started. Google has set a deadline of July 2018, after which Chrome will begin warning users explicitly if a site is insecure. Search Engine Journal

Statistics on Personalized Content

On the Lighter Side:
Google Launches 2018 Winter Olympics Features Across Search Results - Search Engine Journal
McDonald’s Absurdly Lavish ‘Bling Mac’ Ring Could Be Yours, If You Love It Enough - AdWeek
Over 150 New Emojis to Be Released on iPhone and Android This Year - Independent

TopRank Marketing (And Clients) In the News:
Rachel Miller & Lee Odden - Top 100 Social Media and Marketing Influencers - Digital Scouting
Lee Odden -  37 Digital Marketing Conference Speakers Who Will Inspire Your Marketing Programs - Outbrain
Lee Odden - Who Were The Top CMO Influencers Of 2017?  - Forbes
Lee Odden - 16 Digital Rockstars you Need to Follow - neilmchugh

We'll be back next week with more digital marketing news! In the meantime, quench your digital marketing thirst by checking out TopRank Marketing on YouTube and Twitter!

The post Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php