Home / Internet Marketing News / #SproutChat Recap: How to Brand Your Business on Social Media

#SproutChat Recap: How to Brand Your Business on Social Media

Once you’ve made it over the hurdle of launching a business, how do you successfully brand that business on social media? It’s important to take the time to strategize what platforms you want to focus your efforts on, as well as understanding where your audience lives.

In this week’s #SproutChat, we were joined by Sprout All Star Elite and branding expert, Rebekah Radice, who’s offered her insights on social strategy for branding businesses. From content strategy to which social platforms to spend time on, Radice covered a bevy of information for brands.

Claim Your Brand’s Stake in Social

When launching your brand on social make sure that it can be easily recognized by its logo and name. Differentiate your business from others on social and take the opportunity to tell that story clearly in your bio and through the content you publish.

Social Profiles and Websites Should Work Together

Make sure that the information you provide for your business on social is consistent with what you’ve provided on your website. While your business’s website should answer any questions visitors may have that aren’t answered on your social profiles, the two platforms should work in tandem to make important communications visible and accessible.

Define Your Brand

Your brand’s voice and tone should be guided by what you’re offering your audience. Having a familiarity with your audience will help you fine-tune how you communicate and help you understand the benefits your customers are looking for, rounding out a better experience.

Meet Your Customers Where They Are

It’s easy to say that your brand should be on every social network, but it’s best to do a little research and put your time and effort into the platforms that you know your audience is spending time on. This makes working toward business goals more manageable.

Metrics Tell the Story

Create goals to track and allow for time to analyze how your business is performing on social. Every journey is different, so if engagement is a key performance indicator for you, be ready to test and learn along the way.

Join #SproutChat next Wednesday, July 12, at 2 p.m. CDT, to chat about advancing your career in social and digital conferences. Until then join our Facebook community to network with other folks in the industry and stay up to date on #SproutChat events.

This post #SproutChat Recap: How to Brand Your Business on Social Media originally appeared on Sprout Social.

Click Here For Original Source Of The Article

Ads by WOW Trk

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

Perceived Influence Marketing Charts Graph

Perceived Influence Marketing Charts Graph

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power
How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts

Facebook Experiments with A/B Testing for Page Posts
Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today

CMOs Say Digital Marketing Is Most Effective: Nielsen Study
Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable

Snapchat Rolls Out Option to 'Unsend' Messages, New eCommerce Tools
Snapchat has added several e-commerce tools including an in-app ticket purchase solution, branded augmented-reality games, and has given its users the option to unsend messages. Social Media Today

People Are Changing the Way They Use Social Media
Trust of various social media platforms and how Internet users’ self-censorship has changed since 2013 are among the observations presented in the results of a broad new study conducted by The Atlantic. The Atlantic

Facebook launches tool to let users rate advertisers’ customer service
Facebook has added a feedback tool that lets users rate and review advertisers’ customer service, feedback the company says will help it find and even ban sellers with poor ratings. Marketing Land

2018 June 15 Statistics Image

Google's about-face on GDPR consent tool is monster win for ad-tech companies
Google reversed its General Data Protection Regulation course recently, allowing publishers to work with an unlimited number of vendors, presenting new opportunities for advertising technology firms. AdAge

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards
LinkedIn (client) has rolled out a variety of new ad types and more performance metrics for marketers, with its Sponsored Content carousel ads that allow up to 10 custom images. Marketing Land

Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest
What people care about and where they look for relevant answers online are among the marketing-related insights revealed in a recent report from Web analytics firm Parse.ly. Facebook was many users’ go-to source for answers for lifestyle content, while Google was the top source for all other content types. MediaPost

Survey: 87% of mobile marketers see success with location targeting
Location targeting is widely-used and has performed well in the mobile marketing realm, helping increase conversion rates and how well marketers understand their audiences, according to new report data. Marketing Land


Marketoonist Short-Termism Cartoon

A lighthearted look at marketing short-termism, by Marketoonist Tom Fishburne — Marketoonist

‘The weird one wins’: MailChimp’s CMO on the company’s off-the-wall advertising — The Drum


  • Lee Odden — Why Content Marketing is Good for B2B Companies — Atomic Reach
  • Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — Better than Bonuses: 4 Motivators that Matter More than Money — Workfront
  • Anne Leuman — What’s Trending: Marketing GOOOOOAAAALS! — LinkedIn (client)

Thanks for visiting, and please join us next week for a new selection of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *