What’s the key to managing content when working on larger marketing teams? What’s best practice for keeping track of content performance? These are questions we face everyday, as content is the bread and butter of any social strategy.
So in this week’s #SproutChat, we discussed best practices for documenting your content management processes for and amplifying your efforts.
Organization Is Key
Take care to organize your multimedia content and keep track of it in an asset library for easy finding. Keep documentation of what kinds of content you’re using for each social platform.
A1. Keep it organized! Have a system for naming/tagging and make sure the whole team is on board. @SproutSocial asset library is amazing!
— Becca Keyes (@BeccaKeyes) October 25, 2017
A1: Having multiple versions of content customized for different platforms. #SproutChat
— Javier Sanabria (@SanabriaJav) October 25, 2017
— Flying Cork (@flyingcorkpgh) October 25, 2017
A1: usage accessible, clutter-free, multimedia content should be managed on Social media. #SproutChat
— QL Tech Australia (@QLTechAustralia) October 26, 2017
A1: Keep everything organized! Designate different folders for varied media and make sure you keep track of important content #SproutChat
— Skylar Glunk (@skyglunk) October 25, 2017
Create Now, Edit Later
If you’re in charge of social for a live event or on the go, try to remember that you can always edit content later. Take as many raw photos and videos as you can for repurposing later on in your content pipeline.
A2: Always keep your phone handy (and a battery charger). Content can easily be emailed or sent via Google Drive. #SproutChat
— Express Writers (@ExpWriters) October 25, 2017
A2: Designate roles and responsibilities in advance so people know what visual content to capture during the event. #SproutChat
— Sortis Marketing (@SortisMarketing) October 25, 2017
A2 Take AS MANY pics as possible. Sift later for best content to post.Plan specific shot/video to take & post while attending. #SproutChat
— Russ Palmer (@RussPalmer) October 25, 2017
— John Venen (@JohnVenen) October 25, 2017
Tagging Creates Seamless Processes
There are a variety of ways to organize social content, but tagging might be the easiest (and most effective) method. Tag your visual assets for quick look up and utilize UTM tagging for easily tracking your content’s performance.
A4 Ensure the tag for the content matches utm code so you can easily track its success via Google Analytics #sproutchat
— Toby Metcalf (@Toby_Metcalf) October 25, 2017
— Venture Icon Media (@VentureIcon) October 25, 2017
A4 Saving the media with specific name such as StageEventTW will help differentiate #SproutChat
— Tony Stephan (@SirKingofGifs) October 25, 2017
— Carly Stonehouse (@StonehouseCarly) October 25, 2017
— Bambu by Sprout (@BambuBySprout) October 25, 2017
Amplify Your Efforts
If you’re launching a new social campaign make sure that your employee advocates are aware and ensure that you’ve socialized the news to the company at large. Create easy to share social copy and visuals so that the barrier to share is low.
A6: Set example by sharing on your personal social media accounts! #SproutChat
— Skylar Glunk (@skyglunk) October 25, 2017
A6: Teach employees & brand advocates about your strategy so when they curate their own, it reflects your values & mission #SproutChat
— Alena Colborn (@alenaonme) October 25, 2017
A6: Making people aware. We devote tons of time to campaigns but others just scroll by. Make it easy & shareable. #sproutchat
— Meredith Davis 💖 (@meredithnd) October 25, 2017
A6: If it's a larger campaign we share hashtags and background in our internal newsletters #SproutChat
— Shannonigans (@mausi_nana) October 25, 2017
A6: Visually capturing and easily accessible/shareable material is my key way of amplifying the content I post #SproutChat
— Alec Jones (@alecjonespr) October 25, 2017
A6: I send Slack messages when new content goes live. I've sent emails with prewritten tweets before too. #sproutchat
— Netvantage Marketing (@netvantage) October 25, 2017
Join us next Wednesday, 2 P.M. CT at #SproutChat, to talk about planning social campaigns for the holidays. Until then, check out our Facebook community to connect with others in the industry.
This post #SproutChat Recap: Best Practices for Managing Content originally appeared on Sprout Social.