Home / Internet Marketing News / Meet Team Sprout: Bess, Corporate Account Executive

Meet Team Sprout: Bess, Corporate Account Executive

As a member of Team Sprout for almost half of our lifetime, Bess Blumer has seen the company and product through countless changes. From our first official office in West Loop, through two offices downtown; from 70 employees to more than 300 today, Sprout and Bess have been growing in tandem.

In her time as an Account Executive on our sales team, Bess has moved from the SMB to corporate teams, held a leadership position and really solidified her career in sales. We sat down to get her perspective on growth, culture and which Netflix shows she’s been binge-watching this year.

Name: Bess Blumer
Department: Sales
Started at Sprout: September 2013

Tell me about your career path so far. How did you get into sales?

I never expected to find myself in sales, but it’s been a great journey. I graduated with a Studio Art and Communication Studies degree from the University of Iowa and wanted to move to Chicago, where a lot of my friends were. I took the first job in sales that I could find, and I’ve pursued this career path ever since.

The thing that I enjoy most is the number of people that you get to speak with. No day is the same as the one before, so it keeps things fresh and exciting every day.

What’s your role at Sprout and what does that entail?

I’m an account executive on the corporate team, and I work with people who are interested in Sprout. When I started here, I worked with small and medium businesses, and it’s been really interesting to work with larger companies. We talk about their goals on social, and I help them discover how Sprout can help them listen, engage and manage their social efforts.

What’s the most rewarding aspect of your role? The most challenging?

The most rewarding part of my role is finding a solution for a variety of customers and seeing the many ways they can use our platform for different use cases. Helping customers successfully use Sprout to implement their strategy is really exciting.

The most challenging is probably the same thing! There are so many different scenarios that customers bring to us that they really need to find a solution for. Every day, I work with customers with a wide range of goals, and that’s probably the most challenging thing.

What makes a successful salesperson here at Sprout? How would you describe the culture of the sales team?

Having an open mind when you approach a conversation with all the people that we speak with is definitely key. I would say it’s also important to be excited about social and the impact it can have on a business—from their day-to-day workflow to their relationships with their audience.

You’re definitely encouraged to be yourself and to find some goals that you can strive to achieve here. It’s a great culture where you know your teammates will help you get there, too.

One thing I’ve noticed is that your customers often send you presents! What do you think it takes to make a connection with someone you’re working with during the sales cycle?

I’ve gotten a lot of food from customers; I think it might just be that my own love of food comes through when I’m speaking to them. That would probably be the number one way to make a connection: finding some common interests and goals that you both have, whether it be on social or something you discover while getting to know each other.

What would you say is your favorite memory or accomplishment in your time at Sprout?

My favorite Sprout memory would be the Great Sproutdoors canoe trip. We all take the day off and head down the river every year. It’s definitely a great team-building activity and it’s really nice to get outside in the beautiful Chicago summer.

How has Sprout changed in the time you’ve been here?

It’s been really fun to see the company go from the 70 person group that it was when I started all the way to where we are today. I think there were seven salespeople when I started. It’s been really exciting—Sprout’s growth has created incredible career opportunities for everyone in sales. It’s really a testament to how much the product has evolved in that time as well.

You mentioned that when starting your career, you moved to Chicago to be near friends. Now that you’ve been here for awhile, what do you like the most about the city?

I love that Chicago has so many new restaurants to try every week. Chicago in the summer is amazing too, especially all of the outdoor festivals and activities. In the winter, there are a ton of concerts that come to town—there’s always something to do.

What else do you like to do outside of work?

Let’s see, we talked about my obsession with food and I mentioned concerts. In the winter, I watch lots of Netflix. “Stranger Things” was definitely good; “Bloodline” is kind of creepy but I enjoy it. I have a cat named Bosco who I got from a farm in Nebraska; he’s a white fluffy furball with blue eyes, and he’s adorable. I have a sister who lives in Denver so I enjoy going to visit her, hiking, skiing in the winter and generally spending time together.

What’s one thing you’re looking forward to this summer?

I’d probably take a repeat of one of my weekends from last summer. I went to a coffee shop in Logan Square and saw that there was a bike parade happening in the streets, so I followed it. It turned out to be headed to Tour de Fat, which is New Belgium’s summer street festival. They had a bunch of circus acts and live music, and it was a great time. I’d love to do that again.

This post Meet Team Sprout: Bess, Corporate Account Executive originally appeared on Sprout Social.

Click Here For Original Source Of The Article

Ads by WOW Trk

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

Perceived Influence Marketing Charts Graph

Perceived Influence Marketing Charts Graph

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power
How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts

Facebook Experiments with A/B Testing for Page Posts
Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today

CMOs Say Digital Marketing Is Most Effective: Nielsen Study
Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable

Snapchat Rolls Out Option to 'Unsend' Messages, New eCommerce Tools
Snapchat has added several e-commerce tools including an in-app ticket purchase solution, branded augmented-reality games, and has given its users the option to unsend messages. Social Media Today

People Are Changing the Way They Use Social Media
Trust of various social media platforms and how Internet users’ self-censorship has changed since 2013 are among the observations presented in the results of a broad new study conducted by The Atlantic. The Atlantic

Facebook launches tool to let users rate advertisers’ customer service
Facebook has added a feedback tool that lets users rate and review advertisers’ customer service, feedback the company says will help it find and even ban sellers with poor ratings. Marketing Land

2018 June 15 Statistics Image

Google's about-face on GDPR consent tool is monster win for ad-tech companies
Google reversed its General Data Protection Regulation course recently, allowing publishers to work with an unlimited number of vendors, presenting new opportunities for advertising technology firms. AdAge

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards
LinkedIn (client) has rolled out a variety of new ad types and more performance metrics for marketers, with its Sponsored Content carousel ads that allow up to 10 custom images. Marketing Land

Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest
What people care about and where they look for relevant answers online are among the marketing-related insights revealed in a recent report from Web analytics firm Parse.ly. Facebook was many users’ go-to source for answers for lifestyle content, while Google was the top source for all other content types. MediaPost

Survey: 87% of mobile marketers see success with location targeting
Location targeting is widely-used and has performed well in the mobile marketing realm, helping increase conversion rates and how well marketers understand their audiences, according to new report data. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Short-Termism Cartoon

A lighthearted look at marketing short-termism, by Marketoonist Tom Fishburne — Marketoonist

‘The weird one wins’: MailChimp’s CMO on the company’s off-the-wall advertising — The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Why Content Marketing is Good for B2B Companies — Atomic Reach
  • Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — Better than Bonuses: 4 Motivators that Matter More than Money — Workfront
  • Anne Leuman — What’s Trending: Marketing GOOOOOAAAALS! — LinkedIn (client)

Thanks for visiting, and please join us next week for a new selection of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php