Home / Internet Marketing News / In-Flight Content Guide: Prepping for Your Content Marketing Expedition #CMWorld

In-Flight Content Guide: Prepping for Your Content Marketing Expedition #CMWorld

Content Marketing World is closer than you might think and there are so many items to plan for before jet setting to Cleveland in September. Are your bags and business cards packed? Got snacks and supplies for the flight? Uploaded a new oh-so-dapper Twitter photo? And what about picking a track, and some favorite speakers?

To help you prepare for the what you’ll learn (or give you some helpful insights if you’re unable to attend), TopRank Marketing and Content Marketing Institute have partnered to bring you insights from 14 of our most talented “content crew members” that will be speaking at this years conference.

Why?

Well, according to the latest joint CMI and MarketingProfs research, a full 89% of B2B marketers, and 86% of B2C marketers utilize content marketing.

So does that mean that we can finally kick back, and flip on autopilot? Not even close. The same study we found that 59% of B2B marketers say it’s unclear what successful or effective content marketing looks like at their organization, while just 52% of B2C marketers agree that leadership gives ample time to produce content marketing results.

So, fasten your seatbelts, and prepare for the wildest of content rides with our first of three eBooks titled: In-flight Content Guide: Prepping for Your Content Marketing Expedition where our content crew shares their top tips for tackling the ever daunting content strategy!

Share Insights From Our Content Crew Members

If you’d like to share tips from your favorite crew members, simply click below to tweet!


Content has to entertain, challenge & come from subject matter expertise. @webby2001
Click To Tweet



Consider an intelligent content approach to optimize performance w/ technology. @carriehd
Click To Tweet



Ask what your audience needs, and create the message second. @LauraCreekmore
Click To Tweet



Most marketers are committing content marketing without a content strategy. @lieblink
Click To Tweet



Revisit strategies & evaluate performance with an eye towards improvement. @AndreaFryrear
Click To Tweet



Look at content data every day and tweak based on the analytics. @amandatodo
Click To Tweet



Tell stories about shifts in economies/markets that led to industry reinvention. @timwasher
Click To Tweet



Challenge yourself to create content that only YOU can create. @markwschaefer
Click To Tweet



Figure out what makes you, your team, and your customers unique. @jayacunzo
Click To Tweet



Think about how what you create makes people feel. @michelelinn
Click To Tweet



Sure you have a story YOU want to tell, but does your audience care to hear it? @buyerpersona
Click To Tweet



Marketers should make content they KNOW their audience will actually WANT. @Carlos_Abler
Click To Tweet



Use content to start conversations w/ customers & plan for how sales will use it. @j9rossignol
Click To Tweet



Most content doesn’t start with the Sales team, which is a crying shame. @TheSalesLion
Click To Tweet


What’s Next?

Keep your eyes peeled for the next eBook in our series, the In-Flight Content Guide: Creating a Memorable Content Experience.

If you’re not attending Content Marketing World this year, don’t worry! You can still follow along and participate in conversations via Twitter by using the hashtag #CMWorld, by following CMI on Twitter or by subscribing to our blog.


Email Newsletter
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
In-Flight Content Guide: Prepping for Your Content Marketing Expedition #CMWorld | http://www.toprankblog.com

The post In-Flight Content Guide: Prepping for Your Content Marketing Expedition #CMWorld appeared first on Online Marketing Blog – TopRank®.

Click Here For Original Source Of The Article

Ads by WOW Trk

About Daniel Rodgers

Daniel Rodgers
A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]
Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs

Instagram Gives Brands New Way to Sell In 'Collection' Ads
Instagram launched "collection" ads, which allow users to shop and purchase directly through the Instagram platform. AdAge

Google Announces Amp For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox
The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year. MarketingLand

Instagram Tests Its Version Of The Retweet But Thru Stories
Instagram has begun testing a new feature that would allow users to share public posts from other profiles to their own followers through the Stories feature. MarketingLand

Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen is launching a new metric that may help marketers and publishers standardize brand mentions across platforms, like TV, short-form video and subscription-video-on-demand services. AdWeek

Google Launches New Look For ‘People Also Search For’ Search Refinements
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search. Search Engine Land

Breaking Up With Facebook: Users Confess They're Spending Less Time
Mark Zuckerberg says recent changes have reduced the amount of time users spend on Facebook by 50 million hours each day, but those changes aren't the only reasons, according to users. USA Today

How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
A redesign of Page Insights began rolling out this week for iOS and Android, along with a more accurate way for page admins to determine the effectiveness of their organic posts. AdWeek

New Research: Account-Based Marketing Trends: Top Channels, Priorities, and Challenges
New research indicates that the top challenges and priorities for account based marketing are the same – aligning sales and marketing, attributing marketing efforts to revenue and scoring and targeting ideal accounts. MarketingProfs

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies
Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more data. AdWeek

Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon
If you haven’t made the switch on your site from http to https, it’s time to get started. Google has set a deadline of July 2018, after which Chrome will begin warning users explicitly if a site is insecure. Search Engine Journal

Statistics on Personalized Content

On the Lighter Side:
Google Launches 2018 Winter Olympics Features Across Search Results - Search Engine Journal
McDonald’s Absurdly Lavish ‘Bling Mac’ Ring Could Be Yours, If You Love It Enough - AdWeek
Over 150 New Emojis to Be Released on iPhone and Android This Year - Independent

TopRank Marketing (And Clients) In the News:
Rachel Miller & Lee Odden - Top 100 Social Media and Marketing Influencers - Digital Scouting
Lee Odden -  37 Digital Marketing Conference Speakers Who Will Inspire Your Marketing Programs - Outbrain
Lee Odden - Who Were The Top CMO Influencers Of 2017?  - Forbes
Lee Odden - 16 Digital Rockstars you Need to Follow - neilmchugh

We'll be back next week with more digital marketing news! In the meantime, quench your digital marketing thirst by checking out TopRank Marketing on YouTube and Twitter!

The post Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php