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Drive authentic connection at scale with a sophisticated listening solution

“Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos wisdom is likely not new to you. For marketers it naturally raises several more questions: What do they say when I’m not in the room? What do they like? What don’t they like? Who or what else do they talk about?

The answers to these questions reach beyond brand and even marketing. They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution.

Sprout’s own Justyn Howard explains the opportunity that lies ahead when brands turn to social listening to solve business problems:

Social data represents the largest source of business intelligence that has ever existed. With billions of daily messages reflecting the candid thoughts and opinions of the world, in real-time, social listening can provide the answers to any question a business might be facing. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. When every business has the data they need to improve, we all benefit.”

We all benefit because you can intimately understand your audience, helping to better build community and connection. A connection consumers crave; a connection that comes with a tangible business impact. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.

But simply listening isn’t enough. Putting insight into action is where brands truly capture the opportunity to better drive connection. Offered as a new Premium Add-on, Sprout’s Advanced Listening solution is fully integrated alongside the engagement, publishing and reporting tools you rely on everyday. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

All the functionality you need, under one roof

Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities. Sprout’s robust content planning tools, for example, are never more than a click away. As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away.

In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture.

Advanced Listening also brings new channels into the fold with data from Twitter, Instagram, Reddit, Youtube, Tumblr, Blogs, Forums and more to make sure you can get a complete view of the social conversation around your desired topic.

Get to your “aha!” moments, fast

The power of social listening data and the benefits of an integrated solution are multiplied through accessible design. Sprout’s new Topic Builder has reimagined the traditionally cumbersome process of constructing queries. Building rich, low-noise queries is easy and doesn’t require you to be an expert in Boolean search. While building your query, the Topic Preview gives you a look at the data that will be included so you can make necessary adjustments to ensure you measure twice and cut once.

Seamless Topic building is only one part of making listening accessible. Analyzing and interpreting the data is as intuitive as one would expect from Sprout. Not only does the layout make it easy for the social team to highlight top content, spot trends and find influencers, but beautiful data visualizations and contextual tools, like the Word Cloud, are designed to be approachable for those not familiar with the social space. Your team’s time should be spent acting and analyzing, not implementing.

Flexible enough to answer the tough questions

Making the data accessible requires more than just intentional design. Performing research and data analysis to answer tough questions requires data be offered in a flexible format. Sprout’s listening tools are bursting with ways to slice and dice your data. Every chart is dynamic offering multiple ways to breakdown metrics or tailor the visualization with exactly what you need to see. Each table is sortable and can be customized to add, remove and rearrange data as needed.

In addition, the keyword search capability offers a “search engine for social”, making it easy to quickly dive into different focus areas within your brand, industry or competitive Topics. Quickly sorting through a large data set based on keywords, hashtags and users unlocks targeted analysis without the need to set up brand new queries. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

Put social data in the spotlight

Coupled with with an intuitive layout and filtering capabilities, Advanced Listening gives social teams the channel coverage they need to perform deep dive analysis into their campaigns and audiences, product teams the insights required to develop new products or align existing products with consumer demand, and CMOs the competitive intelligence required to develop an empathetic, and effective strategy.

If you’re ready to start driving your strategy with listening insights, request a demo of Sprout Listening here.

This post Drive authentic connection at scale with a sophisticated listening solution originally appeared on Sprout Social.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Our 2019 List: The Top 50 Social Media Marketing Influencers

2019 TopRank Marketing Social Media Marketing Influencers

2019 TopRank Marketing Social Media Marketing Influencers

It's that time of year, marketers. Once again, we're absolutely thrilled to present our annual list of 50 influential leaders who are engaging on social networks around the topic of social media marketing.

The goal of this annual list? To showcase the top 50 influential voices in the marketing industry we can all learn from and follow.

List Methodology:

Influencer Relationship Management (IRM) Platform Assisted: Ranking of the people in this list leverages data and algorithms from Traackr, which is an influencer relationship marketing platform. Unlike the vast majority of lists like this that are published online, this list considers many more data sources than just Twitter. To provide a better sample across the web, Traackr rankings can include citations and links from data sources such as blogs, publications, Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest.

Ranking data sources and scoring: For the ranking, this list leverages a combination of data points including:

  • Relevance: A score that indicates how influential a person is to a specific topic based on the keywords you provide. Signals for relevance include keyword mentions, keyword diversity, content production rate, freshness of content and other contextual measures. In this case, it was "social media marketing" as well as 10-plus derivative phrases.
  • Resonance: A score of how impactful the influencer is with their audience. Resonance measures engagement activity that occurs as a result of publishing (mostly social) content.
  • Reach: A score derived by the reach algorithm that takes into account followers, fans, subscribers, visitors and other audience metrics. Remember, this is more than just Twitter.
  • Audience: Unsurprisingly, this refers to overall social audience size.

Each of these signal sources are factored into the algorithmic ranking for identified influencers with a focus on topical relevance, resonance of message with the audience and then audience reach. The result is a combination of broad-based influencers as well as individuals with a very specific focus and very high resonance and relevance scores. You'll see new faces as well as as a variety of disciplines and specialties represented.

Many thanks to all who continue to actively share their knowledge about social media marketing through year-round engagement and by providing help to others with insight and expertise in our vast social realm. We hope this list will serve as a handy jumping off point to start your ongoing journey of learning from these leading social media marketing industry influencers.

You'll likely see both many familiar faces and a wonderful variety of new social media influencers. We plan to learn new lessons from these 50 social media marketing influencers and hope you'll do the same throughout the year.

2019 — 50 Social Media Marketing Influencers

Kim Garst @kimgarst
CEO, KG Enterprises

Donna Moritz @sociallysorted
Visual Content Strategist, Socially Sorted

Ian Anderson Gray @iagdotme
Founder, Seriously Social

Neal Schaffer @NealSchaffer
CEO, NealSchaffer.com

Madalyn Sklar @madalynsklar
Social Media Speaker & Consultant, MadalynSklar.com

Dan Gingiss @dgingiss
CEO, Winning Customer Experience, LLC

Brian Fanzo @isocialfanz
Founder and CEO, iSocialFanz

Mari Smith @MariSmith
Social Media Speaker & Consultant, MariSmith.com

Rebekah Radice @rebekahradice
CEO, RadiantLA

Jasmine Star @jasminestar
CEO, JasmineStar.com

Carlos Gil @CarlosGil83
CEO, Gil Media Co.

Tamara McCleary @tamaramccleary
CEO, Thulium.co

Dustin W. Stout @dustinwstout
Co-Founder, Warfare Plugins

Peggy Fitzpatrick @PegFitzpatrick
Marketing & Social Media Manager, Kreussler Inc.

Michael A. Stelzner @mike_stelzner
CEO & Founder, Social Media Examiner & Social Media Marketing World

Lee Odden @LeeOdden
CEO, TopRank Marketing

Christopher Penn @cspenn
Co-Founder and Chief Innovator, Trust Insights

Owen Hemsath @owenvideo
Video Producer, The Videospot

Bernie Borges @bernieborges
Co-Founder & CMO, Vengreso

Samantha Kelly @tweetinggoddess
Owner, Tweetinggoddess

Heidi Cohen @heidicohen
Chief Content Officer, Actionable Marketing Guide

Brooke B. Sellas @brookesellas
Founder & CEO, B Squared Media

Gini Dietrich @ginidietrich
CEO, Arment Dietrich, Inc.

Roberto Blake @robertoblake
Owner & Creative Director, Create Awesome Media

Chris Strub @chrisstrub
CEO, I Am Here LLC

Mark Schaefer @markwschaefer
Executive Director, Schaefer Marketing Solutions LLC

Jay Baer @jaybaer
Founder, Convince & Convert

Nicky Kriel @nickykriel
Social Media Consultant & Strategist, Nicky Kriel Social Media

Park Howell @parkhowell
Business Story Strategist & Keynote Speaker, Business of Story

Amanda Webb @spiderworking
Social Media Trainer & Strategist, Spiderworking

Andrew Pickering @andrewandpete
Co-Founder, Andrew and Pete

Viveka Von Rosen @linkedinexpert
Co-Founder & Chief Visibility Officer, Vengreso

Sean Cannell @seancannell
Founder, Think Media

Amy Porterfield @amyporterfield
Online Marketing Expert & Trainer, Amy Porterfield, Inc.

Steve Dotto @dottotech
President, Dotto Tech

Guy Kawasaki @GuyKawasaki
Chief Evangelist, Canva

Sue Beth Zimmerman @suebzimmerman
Keynote and Breakout Speaker, Sue B. Zimmerman Enterprise

Ann Handley @annhandley
Chief Content Officer, MarketingProfs

Sunny Lenarduzzi @sunnylenarduzzi
Social Media Strategist & Consultant, SunnyLenarduzzi.com

Laura Rubinstein @CoachLaura
CEO & Social Media Strategist, Transform Today

Josh Elledge @joshelledge
Founder, UpMyInfluence.com

Ramon Ray @ramonray
Editor and Founder, Smart Hustle Magazine

Chalene Johnson @chalenejohnson
CEO & Social Media Consultant, Team Johnson and SmartLife

Brian G. Peters @brian_g_peters
Strategic Partnerships Manager, Buffer

Robert Rose @Robert_Rose
Chief Troublemaker, The Content Advisory

Lewis David Howes @lewishowes
Founder, School of Greatness

John Jantsch @ducttape
President, Duct Tape Marketing

Ian Cleary @iancleary
Founder, RazorSocial

Jo Saunders @mrslinkedin
Trainer & Conference Speaker, Wildfire Social Marketing™

Billy Gene Shaw @askbillygene
Founder & CEO, Rethink & Relive LLC

Spread the Social Wisdom & Love

Statistical analysis, no matter how deep and well-researched, can only go so far in finding the people who you'll find the most helpful and influential in your daily professional marketing lives, which is why we'd love it if you'd please share the name of social media marketers that influence you most in the comments section below.

Some of our social media marketing influencers will be speaking at this week's Social Media Marketing World 2019 conference, and we'll have plenty of live-blog coverage of the event throughout the week, from our Senior Digital Strategy Director Ashley Zeckman and Content Strategist Anne Leuman. See where we'll be here.

To further your own social media marketing expertise, here's a bonus list of our top 5 posts about social media marketing from the past 12 months:

The post Our 2019 List: The Top 50 Social Media Marketing Influencers appeared first on Online Marketing Blog - TopRank®.

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