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Digital Marketing News: VR is Growing, AI is Watching & 3 Billion are on Social Media

Global Social Media User Base Reaches 3 Billion
A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these networks. Mashable

AI is Analyzing You on Social Media for Marketing Research
With so many people using social media, there are no shortage of habits and behaviors to monitor and aggregate. AI marketing solutions company Ayzenberg is using machine-learning algorithms to analyze social speech and create actionable data for segmenting and profiling customers. The Next Web

AR and VR Revenue Projected at $215 Billion by 2021
Although everyone is still trying to figure out the best ways to utilize augmented and virtual reality, there is no question these technologies are gaining serious traction. The latest forecast from IDC suggests that spending on AR and VR products and services will reach $11 billion this year, with revenues expected to surpass $215 billion by 2021. As Jamiroquai once told us: the future’s made of virtual insanity. Media Post

Snapchat Takes a Page from Facebook Ads’ Power Editor
Hoping to make itself a more attractive destination for advertisers, Snapchat is beefing up its Ads Manager functionality with a new “Advanced Mode” that brings in new targeting, testing, and tweaking features. We’ll see if it helps turn around the company’s sluggish stock performance. TechCrunch

LinkedIn Expands Marketing Program, with Eye on Targeting, Measurement
In efforts to help marketers better measure and increase ROI, LinkedIn is expanding and diversifying its Marketing Partners Program, which originally launched three years ago. The program helps business users connect with LinkedIn-approved third-party technology partners. The three new categories added are marketing analytics, audience management, and media buying. Newly introduced partners include HootSuite and Marketo. Marketing Dive

People Take More Time to Read Emails on Mobile Than Desktop
It probably doesn’t shock you that more people now read emails on their mobile devices than desktop. But this nugget may come as a surprise: recipients spend more time reading emails on mobile, and are more likely to go through the entire message instead of quickly exiting. This runs contrary to conventional thinking that smartphone users are apt to skim-and-skip emails. Marketers, take note. Marketing Charts

Brands Use Instagram Stories More Than Twice as Often as Snapchat
Snapchat is the most popular platform for taking a picture of yourself with a glittery unicorn filter, but its business utility remains dubious. This is evidenced by the fact that, per business intelligence firm L2, brands are using Instagram Stories far more often. “As Instagram becomes the mainstream choice for brand Stories, Snapchat risks being niche-ified,” L2 suggested in its report. AdWeek

Linqia Unveils ‘First’ Platform for Predicting Influencer Engagement
More interesting news out of Silicon Valley: Linqia is releasing an updated version of its flagship platform, which the company is dubbing as the first to predictively analyze influencer performance. The company claims its tool will deliver better than 90 percent accuracy in forecasting influencer campaign engagement metrics. MarTech Today

40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic] How can you boost website conversions? By changing up your color pallette, according to this infographic via the review site Skilled. Dig into the data for some intriguing insights on the psychology of color and how it affects decision-making. MarketingProfs

What were your top digital marketing news stories this week?

We’ll be back next week with more top digital marketing news! As always, if you need more in the meantime follow @toprank on Twitter or subscribe to the TopRank Marketing blog for daily insights to your inbox.


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About Daniel Rodgers

Daniel Rodgers
A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]
Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs

Instagram Gives Brands New Way to Sell In 'Collection' Ads
Instagram launched "collection" ads, which allow users to shop and purchase directly through the Instagram platform. AdAge

Google Announces Amp For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox
The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year. MarketingLand

Instagram Tests Its Version Of The Retweet But Thru Stories
Instagram has begun testing a new feature that would allow users to share public posts from other profiles to their own followers through the Stories feature. MarketingLand

Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen is launching a new metric that may help marketers and publishers standardize brand mentions across platforms, like TV, short-form video and subscription-video-on-demand services. AdWeek

Google Launches New Look For ‘People Also Search For’ Search Refinements
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search. Search Engine Land

Breaking Up With Facebook: Users Confess They're Spending Less Time
Mark Zuckerberg says recent changes have reduced the amount of time users spend on Facebook by 50 million hours each day, but those changes aren't the only reasons, according to users. USA Today

How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
A redesign of Page Insights began rolling out this week for iOS and Android, along with a more accurate way for page admins to determine the effectiveness of their organic posts. AdWeek

New Research: Account-Based Marketing Trends: Top Channels, Priorities, and Challenges
New research indicates that the top challenges and priorities for account based marketing are the same – aligning sales and marketing, attributing marketing efforts to revenue and scoring and targeting ideal accounts. MarketingProfs

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies
Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more data. AdWeek

Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon
If you haven’t made the switch on your site from http to https, it’s time to get started. Google has set a deadline of July 2018, after which Chrome will begin warning users explicitly if a site is insecure. Search Engine Journal

Statistics on Personalized Content

On the Lighter Side:
Google Launches 2018 Winter Olympics Features Across Search Results - Search Engine Journal
McDonald’s Absurdly Lavish ‘Bling Mac’ Ring Could Be Yours, If You Love It Enough - AdWeek
Over 150 New Emojis to Be Released on iPhone and Android This Year - Independent

TopRank Marketing (And Clients) In the News:
Rachel Miller & Lee Odden - Top 100 Social Media and Marketing Influencers - Digital Scouting
Lee Odden -  37 Digital Marketing Conference Speakers Who Will Inspire Your Marketing Programs - Outbrain
Lee Odden - Who Were The Top CMO Influencers Of 2017?  - Forbes
Lee Odden - 16 Digital Rockstars you Need to Follow - neilmchugh

We'll be back next week with more digital marketing news! In the meantime, quench your digital marketing thirst by checking out TopRank Marketing on YouTube and Twitter!

The post Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email appeared first on Online Marketing Blog - TopRank®.

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