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Digital Marketing News: Traditional vs. Programmatic, Twitter Lite & LinkedIn Lead Gen

Traditional vs. Programmatic Media Buying [Infographic]
Programmatic media buying is all over the digital marketing sphere. What are the key differences between programmatic and traditional media buying? This infographic lays them out side by side. MarketingProfs

Introducing Twitter Lite
To combat slower mobile networks, expensive data usage and a lack of mobile storage experienced by some users, Twitter has launched Twitter Lite. The new offering is a mobile web experience that minimizes data usage and takes up less than 1MB of space. Twitter

LinkedIn Lead Gen Forms Streamline the Lead-Generation Process
LinkedIn (client) has enabled lead gen forms to help advertisers provide a seamless, in-app experience for their sponsored content on mobile devices. The form is easily filled out with a prospect’s LinkedIn info, and after conversion they’re sent to a customized thank you page in the app guiding them to their next step. AdWeek

Google Analytics remarketing lists go cross-device May 15
Google has announced they’ll be rolling out logged-in user based retargeting across devices, first announced in September, on May 15th of this year. This will allow advertisers to serve more relevant ads to their customers, meeting them where they are. Marketing Land

Did J.P. Morgan Chase Just Start a Digital Advertising Revolution?
Chase recently reduced the amount of sites on which they buy ad space programmatically from 40,000 to 5,000 – essentially white listing specific media sites that show content which is more aligned to their customer base. Will this start a trend in the industry? Ad Age

Twitter @Replies Are No Longer Counted in Your 140 Characters – Here’s How it Works
The time has finally come! Twitter @ replies, after nearly a year, are finally not being counted in the overall 140-character count of each Tweet. Now you can finally have all 140 characters of your reply — use them wisely. Social Media Today

Google Introduces Verified Customer Reviews, Retires Trusted Stores Program
Search Engine Journal reports: “Google is retiring its Trusted Stores program while introducing a brand new way to gain customers’ confidence — verified customer reviews .. The key difference between the two review types are that ‘Customer Reviews’ are verified to have been left by customers who have legitimately made a purchase from the business’s website.” Search Engine Journal

What were your top digital marketing news stories this week?

We’ll be back next week with digital marketing news. Have something to share? Sound off in the comments to Tweet to @toprank.


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The post Digital Marketing News: Traditional vs. Programmatic, Twitter Lite & LinkedIn Lead Gen appeared first on Online Marketing Blog – TopRank®.

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About Daniel Rodgers

Daniel Rodgers
A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App

Social Content is the New Storefront [Infographic]
Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today

Google tries to bring more transparency to news content with help from The Trust Project
Google has teamed up with The Trust Project that works with over 75 news organizations to determine the difference between quality and promotional content that may be plagued with misinformation. Search Engine Land

Facebook's New App Connects Creators With Video, Fans And Watch Shows
Facebook is on the hunt for new influencers and wants to see how these experts interact with their networks. Their new app will give “internet stars” a chance to publish, edit and film live video with their audiences. AdAge

Google’s Big Daddy Update: Big Changes to Google’s Infrastructure & the SERPs
Big Daddy has been on the scene since 2005 as part of infrastructure changes. And while it hasn’t always been a fan favorite, it has impacted the approach to SEO. Search Engine Journal

The State Of Subscription Video, In 5 Charts
With more and more content publishers and brands looking to video as the new frontier, many are also looking to monetize their offerings. But how well does subscription video perform in our current content landscape? Digiday

Google aims to make apps for Google Assistant more functional and discoverable
Are homes getting smarter with the help of Google? According to Google, they are making a number of updates to make it easier for third party apps to integrate and develop specific items for key users. Search Engine Land

The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)
It’s getting even harder to compete with larger retailers during the holiday season. In fact, a new report found that shoppers expect to make at least one purchase for Amazon. Where does that leave other retailers during the holiday season? MarketingProfs

LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
As of April (no fools) LinkedIn launched their lead gen forms which let advertisers collect information through Sponsored Content Ads.Now, these options are available to members using the Sponsored InMail ad format which has enabled brands to add their own questions to the forms. MarketingLand

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news! If you need more in the meantime, follow @toprank on Twitter or leave your thoughts in the comments.

The post Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App appeared first on Online Marketing Blog - TopRank®.

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