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Digital Marketing News: Social Video, Google Consumer Confidence & Content’s Influence

Everything You Need to Know About Using Video in Social Marketing [Infographic]
We often hear how engaging videos are on social media – but there’s certainly a trick to getting it right for your audience. This infographic shows highlights from a recent study from Animoto, where 1,000 consumers sounded off on what they wanted to see. MarketingProfs 2017 Google Consumer Confidence Report
Digital Examiner recently conducted a survey to determine how much consumers trust the information they are served in Google search results. The trust for Google remains high despite recent commentary surrounding alleged biases, with 72% of consumers saying they trust search results. Digital Examiner How Content Influences the Purchasing Process: Tips for Content Marketers [Research]
CMI and SmartBrief teamed up to create new research that reveals how content influences the purchasing process. The research found that 81% of buyers say they conduct their own research before bringing in a vendor, and 62% wanted content that speaks to their needs and pain points. You can read more analysis of the study on the TopRank Marketing blog. Content Marketing Institute The Remarkable Rise of Influencer Marketing [Infographic]
In an effort to understand the current state of influencer marketing, Influencer Marketing Hub conducted an online survey. They report: “The results are definitely optimistic, indicating that influencer marketing is truly mainstream, on an upwards trajectory as a preferred method of marketing.” Influencer Marketing Hub Coming Soon: Website Demographics
LinkedIn has announced that they’ll soon release Website Demographics to allow brands to better understand their audience, create tailored content based on resonance, and reach ideal prospects. LinkedIn Marketing Solutions Google Said to Offer Publishers A New YouTube Deal
AdAge reports: “[YouTube] is offering major publishers who choose its backend video player the ability to control ad sales both on their sites and on YouTube, according to people familiar with the new offering.” AdAge Twitter Is Testing a Feature That Lets Brands Automate Their Promoted Tweets
Twitter is beta testing a program for brands that will allow them to automatically promote their Tweets. The targeting options are limited, and the platform will choose which Tweets to sponsor on behalf of the brand. This new program costs $99 per month for those interested. AdWeek Facebook will Rank Links to Slow-loading Pages Lower in People’s News Feeds
For brands with a slow website, the past few years have been pretty tough. Now, Facebook joins in on the movement toward better UX by tweaking its news feed algorithm to penalize links to slow-loading websites. Marketing Land What were your top digital marketing news stories this week? We’ll be back next week with more top digital marketing news! As always, if you need more in the meantime follow @toprank on Twitter or subscribe to the TopRank Marketing blog for daily insights to your inbox.

The post Digital Marketing News: Social Video, Google Consumer Confidence & Content’s Influence appeared first on Online Marketing Blog – TopRank®.

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About Daniel Rodgers

Daniel Rodgers
A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App

Social Content is the New Storefront [Infographic]
Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today

Google tries to bring more transparency to news content with help from The Trust Project
Google has teamed up with The Trust Project that works with over 75 news organizations to determine the difference between quality and promotional content that may be plagued with misinformation. Search Engine Land

Facebook's New App Connects Creators With Video, Fans And Watch Shows
Facebook is on the hunt for new influencers and wants to see how these experts interact with their networks. Their new app will give “internet stars” a chance to publish, edit and film live video with their audiences. AdAge

Google’s Big Daddy Update: Big Changes to Google’s Infrastructure & the SERPs
Big Daddy has been on the scene since 2005 as part of infrastructure changes. And while it hasn’t always been a fan favorite, it has impacted the approach to SEO. Search Engine Journal

The State Of Subscription Video, In 5 Charts
With more and more content publishers and brands looking to video as the new frontier, many are also looking to monetize their offerings. But how well does subscription video perform in our current content landscape? Digiday

Google aims to make apps for Google Assistant more functional and discoverable
Are homes getting smarter with the help of Google? According to Google, they are making a number of updates to make it easier for third party apps to integrate and develop specific items for key users. Search Engine Land

The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)
It’s getting even harder to compete with larger retailers during the holiday season. In fact, a new report found that shoppers expect to make at least one purchase for Amazon. Where does that leave other retailers during the holiday season? MarketingProfs

LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
As of April (no fools) LinkedIn launched their lead gen forms which let advertisers collect information through Sponsored Content Ads.Now, these options are available to members using the Sponsored InMail ad format which has enabled brands to add their own questions to the forms. MarketingLand

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news! If you need more in the meantime, follow @toprank on Twitter or leave your thoughts in the comments.

The post Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App appeared first on Online Marketing Blog - TopRank®.

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