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Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers

Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]
A new infographic reveals the top reasons why consumers feel connectied with brands and the results are telling. Affinity comes when consumers feel that a brand cares about people like themselves, and when the company is run by people like themselves. Social Media Today Desktop and Mobile Ad Revenue Surpasses TV for the First Time
The IAB reports that in 2016, for the first time, desktop and mobile advertising revenue surpassed TV advertising revenue. Digital revenue grew by 22% year-over-year, with digital video ad revenue growing by 53% and mobile video revenue growing by 145%. Advertising Age Instagram Dominates Influencer Marketing (Report)
91.9% of influencers surveyed said that their preferred platform is Instagram. Of these social influencers, 12% said that being an influencer was their full time job, which makes sense when you consider that 25% said that their best posts take 1-3 hours to create and many spend nearly 7 hours daily on social media. AdWeek Facebook pixels get upgrade to track actions & page data
Marketing Land reports: “The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data.” Marketing Land How Marketers Score Their Firms on 17 Digital Capabilities
A new survey of brand and agency marketers from BCG asked marketers to rate their marketing abilities on a scale of 1 to 100, 100 being the best. Brand marketers rated their firm’s marketing abilities, on average, below 60/100. Agency marketers rated themselves at or above 65/100. Marketing Profs Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT]
Search Engine Journal reports: “According to a report from iab, total revenue from search ads has hit a new high which can be attributed in large part to the success of mobile ads. As a result of an unprecedented level of spending on mobile search ads, the search ad format accounted for $35.0 billion in revenue in 2016 — up from $29.5 billion in 2015.” Search Engine Journal Find your next customer with new audience solutions for Search and Shopping
Google has announced the launch of “similar audiences for Search and Shopping along with Customer Match for Shopping” to help advertisers further target the right customers with your message using your own data. Google Attribution, integration and replication: The challenges facing advertisers in the digital age
A new report from ClickZ shows that marketers are increasing their budgets significantly in paid search and paid social in 2017. The report also uncovers top challenges — which came down to attribution of marketing success. ClickZ What were your top digital marketing news stories this week? We’ll be back next week with more digital marketing news. If you need more in the meantime, follow @toprank on Twitter.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

Perceived Influence Marketing Charts Graph

Perceived Influence Marketing Charts Graph

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power
How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts

Facebook Experiments with A/B Testing for Page Posts
Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today

CMOs Say Digital Marketing Is Most Effective: Nielsen Study
Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable

Snapchat Rolls Out Option to 'Unsend' Messages, New eCommerce Tools
Snapchat has added several e-commerce tools including an in-app ticket purchase solution, branded augmented-reality games, and has given its users the option to unsend messages. Social Media Today

People Are Changing the Way They Use Social Media
Trust of various social media platforms and how Internet users’ self-censorship has changed since 2013 are among the observations presented in the results of a broad new study conducted by The Atlantic. The Atlantic

Facebook launches tool to let users rate advertisers’ customer service
Facebook has added a feedback tool that lets users rate and review advertisers’ customer service, feedback the company says will help it find and even ban sellers with poor ratings. Marketing Land

2018 June 15 Statistics Image

Google's about-face on GDPR consent tool is monster win for ad-tech companies
Google reversed its General Data Protection Regulation course recently, allowing publishers to work with an unlimited number of vendors, presenting new opportunities for advertising technology firms. AdAge

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards
LinkedIn (client) has rolled out a variety of new ad types and more performance metrics for marketers, with its Sponsored Content carousel ads that allow up to 10 custom images. Marketing Land

Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest
What people care about and where they look for relevant answers online are among the marketing-related insights revealed in a recent report from Web analytics firm Parse.ly. Facebook was many users’ go-to source for answers for lifestyle content, while Google was the top source for all other content types. MediaPost

Survey: 87% of mobile marketers see success with location targeting
Location targeting is widely-used and has performed well in the mobile marketing realm, helping increase conversion rates and how well marketers understand their audiences, according to new report data. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Short-Termism Cartoon

A lighthearted look at marketing short-termism, by Marketoonist Tom Fishburne — Marketoonist

‘The weird one wins’: MailChimp’s CMO on the company’s off-the-wall advertising — The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Why Content Marketing is Good for B2B Companies — Atomic Reach
  • Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — Better than Bonuses: 4 Motivators that Matter More than Money — Workfront
  • Anne Leuman — What’s Trending: Marketing GOOOOOAAAALS! — LinkedIn (client)

Thanks for visiting, and please join us next week for a new selection of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads appeared first on Online Marketing Blog - TopRank®.

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