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Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers

Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]
A new infographic reveals the top reasons why consumers feel connectied with brands and the results are telling. Affinity comes when consumers feel that a brand cares about people like themselves, and when the company is run by people like themselves. Social Media Today Desktop and Mobile Ad Revenue Surpasses TV for the First Time
The IAB reports that in 2016, for the first time, desktop and mobile advertising revenue surpassed TV advertising revenue. Digital revenue grew by 22% year-over-year, with digital video ad revenue growing by 53% and mobile video revenue growing by 145%. Advertising Age Instagram Dominates Influencer Marketing (Report)
91.9% of influencers surveyed said that their preferred platform is Instagram. Of these social influencers, 12% said that being an influencer was their full time job, which makes sense when you consider that 25% said that their best posts take 1-3 hours to create and many spend nearly 7 hours daily on social media. AdWeek Facebook pixels get upgrade to track actions & page data
Marketing Land reports: “The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data.” Marketing Land How Marketers Score Their Firms on 17 Digital Capabilities
A new survey of brand and agency marketers from BCG asked marketers to rate their marketing abilities on a scale of 1 to 100, 100 being the best. Brand marketers rated their firm’s marketing abilities, on average, below 60/100. Agency marketers rated themselves at or above 65/100. Marketing Profs Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT]
Search Engine Journal reports: “According to a report from iab, total revenue from search ads has hit a new high which can be attributed in large part to the success of mobile ads. As a result of an unprecedented level of spending on mobile search ads, the search ad format accounted for $35.0 billion in revenue in 2016 — up from $29.5 billion in 2015.” Search Engine Journal Find your next customer with new audience solutions for Search and Shopping
Google has announced the launch of “similar audiences for Search and Shopping along with Customer Match for Shopping” to help advertisers further target the right customers with your message using your own data. Google Attribution, integration and replication: The challenges facing advertisers in the digital age
A new report from ClickZ shows that marketers are increasing their budgets significantly in paid search and paid social in 2017. The report also uncovers top challenges — which came down to attribution of marketing success. ClickZ What were your top digital marketing news stories this week? We’ll be back next week with more digital marketing news. If you need more in the meantime, follow @toprank on Twitter.

The post Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers appeared first on Online Marketing Blog – TopRank®.

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About Daniel Rodgers

Daniel Rodgers
A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App

Social Content is the New Storefront [Infographic]
Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today

Google tries to bring more transparency to news content with help from The Trust Project
Google has teamed up with The Trust Project that works with over 75 news organizations to determine the difference between quality and promotional content that may be plagued with misinformation. Search Engine Land

Facebook's New App Connects Creators With Video, Fans And Watch Shows
Facebook is on the hunt for new influencers and wants to see how these experts interact with their networks. Their new app will give “internet stars” a chance to publish, edit and film live video with their audiences. AdAge

Google’s Big Daddy Update: Big Changes to Google’s Infrastructure & the SERPs
Big Daddy has been on the scene since 2005 as part of infrastructure changes. And while it hasn’t always been a fan favorite, it has impacted the approach to SEO. Search Engine Journal

The State Of Subscription Video, In 5 Charts
With more and more content publishers and brands looking to video as the new frontier, many are also looking to monetize their offerings. But how well does subscription video perform in our current content landscape? Digiday

Google aims to make apps for Google Assistant more functional and discoverable
Are homes getting smarter with the help of Google? According to Google, they are making a number of updates to make it easier for third party apps to integrate and develop specific items for key users. Search Engine Land

The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)
It’s getting even harder to compete with larger retailers during the holiday season. In fact, a new report found that shoppers expect to make at least one purchase for Amazon. Where does that leave other retailers during the holiday season? MarketingProfs

LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
As of April (no fools) LinkedIn launched their lead gen forms which let advertisers collect information through Sponsored Content Ads.Now, these options are available to members using the Sponsored InMail ad format which has enabled brands to add their own questions to the forms. MarketingLand

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news! If you need more in the meantime, follow @toprank on Twitter or leave your thoughts in the comments.

The post Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App appeared first on Online Marketing Blog - TopRank®.

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