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Digital Marketing News: Behavioral Analysis, Instagram Revamp and Local Search Rankings

Using Behavioral Analysis to Improve Marketing ROI [Infographic]
This infographic shows how behavioral analysis shows you how to know your audience and maximize your budget by using behavioral analysis, much like Kraft did when they were contemplating removing artificial colors and preservatives from their classic mac & cheese. Social Media Today Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users
Instagram recently announced that the platform is adding disappearing photos and videos — originally released last year — to their Instagram Direct feature. The feature now has 375 million average monthly users, compared to 300 million in November. AdWeek Top Local Search Ranking Factors in 2017
Moz recently conducted their 2017 survey of local search ranking factors. The top 10 local pack finders include proximity of address to point of search, physical address in city of search and proper GMB category associations. Search Engine Journal Keep fans engaged with Cards & End Screens as we say goodbye to Annotations Editor
On May 2nd, YouTube is officially retiring Annotations Editor, giving way to the popularity of End Screens and Cards. The latter are much more mobile friendly, and Annotations Editor has experienced a 70% drop in use since their launch. YouTube Helping brand marketers measure the impact of their advertising
Twitter recently announced their heavy investment in providing brand marketers the metrics they need to measure their impact in terms of reach, influence and action. They are doing so by “taking [their] commitment a step further and are excited to announce multiple new relationships with industry-leading third-party measurement providers that enable marketers to measure the reach of their video ad campaigns.” Twitter Call-To-Action Units
Facebook has announced: “You can add call-to-action (CTA) units to your Instant Articles to help create direct relationships with your most loyal readers on Facebook. These units appear inline in your Instant Articles and feature the same native speed and responsiveness readers enjoy in all Instant Articles.” Facebook

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About Daniel Rodgers

Daniel Rodgers
A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]
Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs

Instagram Gives Brands New Way to Sell In 'Collection' Ads
Instagram launched "collection" ads, which allow users to shop and purchase directly through the Instagram platform. AdAge

Google Announces Amp For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox
The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year. MarketingLand

Instagram Tests Its Version Of The Retweet But Thru Stories
Instagram has begun testing a new feature that would allow users to share public posts from other profiles to their own followers through the Stories feature. MarketingLand

Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen is launching a new metric that may help marketers and publishers standardize brand mentions across platforms, like TV, short-form video and subscription-video-on-demand services. AdWeek

Google Launches New Look For ‘People Also Search For’ Search Refinements
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search. Search Engine Land

Breaking Up With Facebook: Users Confess They're Spending Less Time
Mark Zuckerberg says recent changes have reduced the amount of time users spend on Facebook by 50 million hours each day, but those changes aren't the only reasons, according to users. USA Today

How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
A redesign of Page Insights began rolling out this week for iOS and Android, along with a more accurate way for page admins to determine the effectiveness of their organic posts. AdWeek

New Research: Account-Based Marketing Trends: Top Channels, Priorities, and Challenges
New research indicates that the top challenges and priorities for account based marketing are the same – aligning sales and marketing, attributing marketing efforts to revenue and scoring and targeting ideal accounts. MarketingProfs

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies
Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more data. AdWeek

Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon
If you haven’t made the switch on your site from http to https, it’s time to get started. Google has set a deadline of July 2018, after which Chrome will begin warning users explicitly if a site is insecure. Search Engine Journal

Statistics on Personalized Content

On the Lighter Side:
Google Launches 2018 Winter Olympics Features Across Search Results - Search Engine Journal
McDonald’s Absurdly Lavish ‘Bling Mac’ Ring Could Be Yours, If You Love It Enough - AdWeek
Over 150 New Emojis to Be Released on iPhone and Android This Year - Independent

TopRank Marketing (And Clients) In the News:
Rachel Miller & Lee Odden - Top 100 Social Media and Marketing Influencers - Digital Scouting
Lee Odden -  37 Digital Marketing Conference Speakers Who Will Inspire Your Marketing Programs - Outbrain
Lee Odden - Who Were The Top CMO Influencers Of 2017?  - Forbes
Lee Odden - 16 Digital Rockstars you Need to Follow - neilmchugh

We'll be back next week with more digital marketing news! In the meantime, quench your digital marketing thirst by checking out TopRank Marketing on YouTube and Twitter!

The post Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email appeared first on Online Marketing Blog - TopRank®.

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