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Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic]
Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, and 58% don’t even know who their advocates are. Social Media Today The Email Priorities of Brand and Agency Marketers in 2017
MarketingProfs reports: “Some 30% of brand marketers say personalization is one of the top three areas of email marketing they really need to focus on in 2017, up from 22% last year; 28% say they need to focus on automated campaigns, 25% on segmentation, and 24% on measurement/analytics.” MarketingProfs Google Sees Another Chance to Get Programmatic TV Right
In a bid reminiscent of their 2012 attempt at TV advertising, Google has again invested in offering TV ads for programmatic buying that marketers can choose as part of their digital video ad buys through their ad tech platform. Will this turn out better than their last attempt? Time will tell. Ad Age Goodbye, Like button
Pinterest announced in a press release: “After doing a bunch of research with Pinners, we found Pinterest is easier to understand when we remove the Like button altogether.” This will not affect the functionality of the Save button, and other Likes will be retained in a new board called “Your Pinterest Likes”. Pinterest Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad Spend Hits a Landmark $72.5 Billion in 2016
IAB reports: “Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year […] The total represents a 22 percent increase, up from $59.6 billion in 2015. Mobile experienced a 77 percent upswing from $20.7 billion the previous year, hitting $36.6 billion in 2016.” IAB New: LinkedIn Launches Matched Audiences
LinkedIn is launching Matched Audiences, allowing marketers to utilize website retargeting, account targeting and contact targeting. These new tools will be available for all of LinkedIn’s ad platforms. Will this help LinkedIn ads beat out Facebook for B2B advertisers looking for more targeting? Search Engine Journal eMarketer Releases New Programmatic Advertising Estimates
Despite controversy around programmatic advertising in recent marketing headlines, eMarketer found that nearly four of every five digital display ad dollars in the US will go to programmatic advertising this year. eMarketer Facebook Is Testing Video Cover Images for Pages
Facebook has confirmed that they’re testing giving Pages the ability to upload videos as cover images, as you can see if you look at the Narcos Facebook page. It’s unconfirmed if and when this update will roll out network-wide. AdWeek What were your top digital marketing news stories this week? We’ll be back next week with more top digital marketing news! If you have something to share, sound off in the comments or Tweet it to us @toprank.

The post Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads appeared first on Online Marketing Blog – TopRank®.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

Perceived Influence Marketing Charts Graph

Perceived Influence Marketing Charts Graph

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power
How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts

Facebook Experiments with A/B Testing for Page Posts
Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today

CMOs Say Digital Marketing Is Most Effective: Nielsen Study
Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable

Snapchat Rolls Out Option to 'Unsend' Messages, New eCommerce Tools
Snapchat has added several e-commerce tools including an in-app ticket purchase solution, branded augmented-reality games, and has given its users the option to unsend messages. Social Media Today

People Are Changing the Way They Use Social Media
Trust of various social media platforms and how Internet users’ self-censorship has changed since 2013 are among the observations presented in the results of a broad new study conducted by The Atlantic. The Atlantic

Facebook launches tool to let users rate advertisers’ customer service
Facebook has added a feedback tool that lets users rate and review advertisers’ customer service, feedback the company says will help it find and even ban sellers with poor ratings. Marketing Land

2018 June 15 Statistics Image

Google's about-face on GDPR consent tool is monster win for ad-tech companies
Google reversed its General Data Protection Regulation course recently, allowing publishers to work with an unlimited number of vendors, presenting new opportunities for advertising technology firms. AdAge

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards
LinkedIn (client) has rolled out a variety of new ad types and more performance metrics for marketers, with its Sponsored Content carousel ads that allow up to 10 custom images. Marketing Land

Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest
What people care about and where they look for relevant answers online are among the marketing-related insights revealed in a recent report from Web analytics firm Parse.ly. Facebook was many users’ go-to source for answers for lifestyle content, while Google was the top source for all other content types. MediaPost

Survey: 87% of mobile marketers see success with location targeting
Location targeting is widely-used and has performed well in the mobile marketing realm, helping increase conversion rates and how well marketers understand their audiences, according to new report data. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Short-Termism Cartoon

A lighthearted look at marketing short-termism, by Marketoonist Tom Fishburne — Marketoonist

‘The weird one wins’: MailChimp’s CMO on the company’s off-the-wall advertising — The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Why Content Marketing is Good for B2B Companies — Atomic Reach
  • Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — Better than Bonuses: 4 Motivators that Matter More than Money — Workfront
  • Anne Leuman — What’s Trending: Marketing GOOOOOAAAALS! — LinkedIn (client)

Thanks for visiting, and please join us next week for a new selection of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads appeared first on Online Marketing Blog - TopRank®.

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