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Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic]
Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, and 58% don’t even know who their advocates are. Social Media Today The Email Priorities of Brand and Agency Marketers in 2017
MarketingProfs reports: “Some 30% of brand marketers say personalization is one of the top three areas of email marketing they really need to focus on in 2017, up from 22% last year; 28% say they need to focus on automated campaigns, 25% on segmentation, and 24% on measurement/analytics.” MarketingProfs Google Sees Another Chance to Get Programmatic TV Right
In a bid reminiscent of their 2012 attempt at TV advertising, Google has again invested in offering TV ads for programmatic buying that marketers can choose as part of their digital video ad buys through their ad tech platform. Will this turn out better than their last attempt? Time will tell. Ad Age Goodbye, Like button
Pinterest announced in a press release: “After doing a bunch of research with Pinners, we found Pinterest is easier to understand when we remove the Like button altogether.” This will not affect the functionality of the Save button, and other Likes will be retained in a new board called “Your Pinterest Likes”. Pinterest Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad Spend Hits a Landmark $72.5 Billion in 2016
IAB reports: “Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year […] The total represents a 22 percent increase, up from $59.6 billion in 2015. Mobile experienced a 77 percent upswing from $20.7 billion the previous year, hitting $36.6 billion in 2016.” IAB New: LinkedIn Launches Matched Audiences
LinkedIn is launching Matched Audiences, allowing marketers to utilize website retargeting, account targeting and contact targeting. These new tools will be available for all of LinkedIn’s ad platforms. Will this help LinkedIn ads beat out Facebook for B2B advertisers looking for more targeting? Search Engine Journal eMarketer Releases New Programmatic Advertising Estimates
Despite controversy around programmatic advertising in recent marketing headlines, eMarketer found that nearly four of every five digital display ad dollars in the US will go to programmatic advertising this year. eMarketer Facebook Is Testing Video Cover Images for Pages
Facebook has confirmed that they’re testing giving Pages the ability to upload videos as cover images, as you can see if you look at the Narcos Facebook page. It’s unconfirmed if and when this update will roll out network-wide. AdWeek What were your top digital marketing news stories this week? We’ll be back next week with more top digital marketing news! If you have something to share, sound off in the comments or Tweet it to us @toprank.

The post Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads appeared first on Online Marketing Blog – TopRank®.

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About Daniel Rodgers

Daniel Rodgers
A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]
Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs

Instagram Gives Brands New Way to Sell In 'Collection' Ads
Instagram launched "collection" ads, which allow users to shop and purchase directly through the Instagram platform. AdAge

Google Announces Amp For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox
The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year. MarketingLand

Instagram Tests Its Version Of The Retweet But Thru Stories
Instagram has begun testing a new feature that would allow users to share public posts from other profiles to their own followers through the Stories feature. MarketingLand

Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen is launching a new metric that may help marketers and publishers standardize brand mentions across platforms, like TV, short-form video and subscription-video-on-demand services. AdWeek

Google Launches New Look For ‘People Also Search For’ Search Refinements
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search. Search Engine Land

Breaking Up With Facebook: Users Confess They're Spending Less Time
Mark Zuckerberg says recent changes have reduced the amount of time users spend on Facebook by 50 million hours each day, but those changes aren't the only reasons, according to users. USA Today

How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
A redesign of Page Insights began rolling out this week for iOS and Android, along with a more accurate way for page admins to determine the effectiveness of their organic posts. AdWeek

New Research: Account-Based Marketing Trends: Top Channels, Priorities, and Challenges
New research indicates that the top challenges and priorities for account based marketing are the same – aligning sales and marketing, attributing marketing efforts to revenue and scoring and targeting ideal accounts. MarketingProfs

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies
Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more data. AdWeek

Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon
If you haven’t made the switch on your site from http to https, it’s time to get started. Google has set a deadline of July 2018, after which Chrome will begin warning users explicitly if a site is insecure. Search Engine Journal

Statistics on Personalized Content

On the Lighter Side:
Google Launches 2018 Winter Olympics Features Across Search Results - Search Engine Journal
McDonald’s Absurdly Lavish ‘Bling Mac’ Ring Could Be Yours, If You Love It Enough - AdWeek
Over 150 New Emojis to Be Released on iPhone and Android This Year - Independent

TopRank Marketing (And Clients) In the News:
Rachel Miller & Lee Odden - Top 100 Social Media and Marketing Influencers - Digital Scouting
Lee Odden -  37 Digital Marketing Conference Speakers Who Will Inspire Your Marketing Programs - Outbrain
Lee Odden - Who Were The Top CMO Influencers Of 2017?  - Forbes
Lee Odden - 16 Digital Rockstars you Need to Follow - neilmchugh

We'll be back next week with more digital marketing news! In the meantime, quench your digital marketing thirst by checking out TopRank Marketing on YouTube and Twitter!

The post Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email appeared first on Online Marketing Blog - TopRank®.

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