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6 Quick & Dirty SEO Research Tips for B2B Content Planning

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to [...]

The post 6 Quick & Dirty SEO Research Tips for B2B Content Planning appeared first on Online Marketing Blog - TopRank®.

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How to Set Up a Creative Facebook Cover Video

Have you thought about using video in place of your Facebook cover photo? Are you looking for creative examples? In this article, you’ll discover how to use a Facebook video cover on your Facebook page. Why Use a Facebook Cover Video? When users visit your page, your Facebook cover photo is one of the first [...]

This post How to Set Up a Creative Facebook Cover Video first appeared on .
- Your Guide to the Social Media Jungle

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LinkedIn Updates, New Facebook Ads, and the New Facebook Design

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore LinkedIn updates with Erik Fisher, new Facebook ads with Amanda Bond, the new Facebook design, [...]

This post LinkedIn Updates, New Facebook Ads, and the New Facebook Design first appeared on .
- Your Guide to the Social Media Jungle

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How Agencies Can Prove the Value of Engagement to Clients

It doesn’t matter what city you live in, the size of the agency you work for or the piece of business you work on—sooner Read more...

This post How Agencies Can Prove the Value of Engagement to Clients originally appeared on Sprout Social.

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Digital Summit Minneapolis: A Look Back at What We Learned

Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about [...]

The post Digital Summit Minneapolis: A Look Back at What We Learned appeared first on Online Marketing Blog - TopRank®.

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#SproutChat Recap: Social Media & Measuring Success

Marketers know that what metrics matter for one brand, aren’t always the same for another. Working in social, it can be tough to effectively Read more...

This post #SproutChat Recap: Social Media & Measuring Success originally appeared on Sprout Social.

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Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]
A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There's a way to overcome those challenges using a multi-layered human and technical approach. MarketingProfs

Industry Vets Build A Search Engine On Blockchain To Displace Google
MediaPost reports: "Colin Pape, project lead at Presearch.org, plans to release what he calls a decentralized search engine where no one company controls the content and the data and community members contribute to building the tool." Read on to learn how it will work. MediaPost

Building Lasting Consumer Relationships in Retail [Report]
A new report from Worldwide Business Research (WBR) and Persado shows that 86% of top retail marketers are investing up to multi-millions in AI this year. 69% are already using AI or machine learning within their organization. These marketers expect AI to make them more effective in terms of engagement, manage risk and stay ahead of the competition. Persado

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy
A recent report shows that 21% of marketers surveyed have adopted digital transformation programs -- with 9% of marketers saying they've had a strategy in place for two years and 6% saying they're convinced that their company's digital marketing integration is completely optimized. The Drum

Introducing Watch, a New Platform For Shows On Facebook
Facebook has released a new show-based video platform called 'Watch'. This new platform is similar in functionality to YouTube, but emphasizes serial or episodic content. Watch will also allow video producers to monetize their content, however those details are currently unclear. Facebook Newsroom

Lead Generation to Increase Conversions [Report]
According to Ascend2: "A most important objective for 71% of marketing influencers to achieve with their lead generation strategy is to increase lead-to-customer conversions. This requires improving the quality of lead data – an important objective for half (50%) of marketing influencers." The study also notes that 50% of marketers surveyed also listed lead quality as a top challenge. Ascend2

AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
Google has announced that AdWords mobile sitelinks are becoming interactive, and they'll begin to emphasize callouts and structured snippets on mobile. These extensions are going to fall in-line with ad copy. Search Engine Land

Snapchat Acquired Location Measurement Company Placed for $135 Million
Snapchat recently released how much they paid to acquire Placed in an effort to increase advertising effectiveness -- a cool $135.2 million. Coupled with their recent acquisition of Zenly, it appears that Snapchat is gearing up for more data and location driven features and advertising features. AdWeek

What were your top digital marketing news stories this week?

We'll be back next week with more news and insights from the wild world of digital marketing - stay tuned or follow us on Twitter @toprank for daily updates.

The post Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence appeared first on Online Marketing Blog - TopRank®.

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How to Optimize Your Facebook Ads: A Proven Approach

Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? To explore his process for optimizing Facebook ads, I interview Azriel Ratz. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

This post How to Optimize Your Facebook Ads: A Proven Approach first appeared on .
- Your Guide to the Social Media Jungle

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How Monarch Implemented a Social Strategy That Drives ROI

Monarch has been operating out of the UK since 1968. Since its inception, the airline has centered its business around one core objective: providing Read more...

This post How Monarch Implemented a Social Strategy That Drives ROI originally appeared on Sprout Social.

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Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing

Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 [...]

The post Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing appeared first on Online Marketing Blog - TopRank®.

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