Home / Internet Marketing News / 6 Healthcare Marketing Ideas to Cure Your Social Media Woes

6 Healthcare Marketing Ideas to Cure Your Social Media Woes


Around half of the world’s population (3.3 billion people) are now active on social media.

Today, social media isn’t just a place for friends and family to stay in touch. It’s where people go to catch up on the latest news. This is where your clients search for recommendations and even for healthcare providers. Social has turned into a place where you connect with loyal and long-term patients.

For the healthcare industry, social media helps to engage patients, promote new partner relationships and improve the credibility of doctors. One study found that 57% of patients decide where to get treatment based on a provider’s social media presence. Another report shows that 60% of doctors feel that social media improves the quality of care they give their patients.

When social media increases patient satisfaction and boosts brand reputation, it’s no surprise that countless doctors jump on the digital bandwagon.

Healthcare & Social Media: The Benefits of Marketing

Before we start exploring healthcare marketing ideas for your new strategy, let’s drill into the benefits a great campaign can offer.

Perhaps the most obvious benefit of social media healthcare marketing is that it allows doctors and medical experts to connect with patients in real-time. The more you communicate with your clients, the more you build a relationship with them.

When someone is in pain, they want support from someone they know and trust. Social media establishes crucial connections with your target market, so you become the obvious choice for anyone in search of medical care.

Healthcare marketing can also:

  • Educate your patients: Social media and content marketing allows physicians to share useful information with patients. This helps support preventative care initiatives and also makes it easier for clients to determine what kind of medical care they need.
  • Facilitate collaboration: Through social media sites like LinkedIn, healthcare experts collaborate with their industry peers to expand their skills and improve knowledge. Networking also improves your chances of referrals from other doctors and surgeons.
  • Expand brand awareness: Today, almost every brand knows that if they want to get the best possible share of clients, they need to be active online. The right healthcare marketing ideas help you reach the targeted audience that’s right for you–whether that’s cosmetic surgery patients or families in search of general care.

So how can you combine healthcare and social media to master marketing for a modern audience? Follow these six healthcare marketing tips to get started:

Request a Demo

Someone from our sales team will be in touch soon with more information or to schedule a private demonstration.

Thank You for Requesting a Demo!

Someone from our sales team will contact you shortly.

1. Make Wellness a Lot More Fun

Health is a serious topic, but that doesn’t mean your brand has to be all doom and gloom. By having a little fun with your healthcare marketing campaigns, you convince your clients they don’t have to dread a visit to your practice.

Look at the “We Dare You” Campaign from United Healthcare, for instance. This marketing strategy is a fantastic example of how healthcare brands engage with their following and raise awareness for important concepts. The website hosts monthly quizzes, dares and competitions that convince people to take an active part in their healthcare plan.

The campaign was a success because it was fun, interesting and an all around different approach to healthcare. It encouraged people to make one healthy change to their lifestyle each month and document it on social media. Encouraging patients to take part in wellness not only improves their quality of life, but it draws attention back to your brand too. A branded hashtag like #MyHospital could encourage your engaged patients to send more people to your practice.

2. Go Viral by Appealing to Community Values

Social media is all about building active relationships. Every minute there are more than 120 new LinkedIn accounts created, 452,000 tweets sent, and 900,000 Facebook logins. The key to successful healthcare marketing is figuring out how to activate this engaged community in a way that’s positive for your brand.

Viral marketing has been something of a buzzword over the last few years–used to refer to campaigns that rocket quickly into fame and capture the attention of a wide audience. Healthcare companies are perfectly suited to take advantage of viral marketing because their focus is on a topic that everyone cares about. Everyone wants to fight back against cancer, cure disease and live a healthy life.

All you need to do is find a way to reach out to a community who’s already willing to act for an important cause. Partnering with a charity on a campaign could be the perfect way to show your patients how much you care about them. For instance, an oncology clinic could partner with a campaign like MacMillan’s Brave the Shave to simultaneously raise awareness for an important cause and their own brand.

3. Be a Source of Helpful Information

One of the things that make illness and disease so scary is the fact that we don’t really understand them. When people search for a doctor, they’re looking for someone to help them to fight against problems they may know very little about. One of the best things you can do for your healthcare marketing strategy is to show your clients that you’re a reliable source of in-depth clinical knowledge.

In a world where today’s patients are constantly searching for the diagnosis to their aches and pains online, it’s important that you’re there to answer your follower’s questions. Use your social media page to share links to blogs and case studies that might help your patients to answer complicated questions about disease prevention and healthcare.

As video grows increasingly popular on social media, Facebook Live could be a fantastic way to connect with your followers. For instance, the Mayo Clinic hosts a regular #AskTheMayoMom video stream. These live Q&A sessions allow moms-to-be to ask a professional any pressing questions they might have about pregnancy, labor or aftercare.

4. Embrace the Infographic

While it’s important to share valuable information as part of your healthcare marketing campaigns, it’s also worth it to share that info in an easily digestible way for your followers. While doctors and nurses often use medical jargon and percentages to explain their points, hard facts get dry pretty fast on social media.

Remember, your marketing campaigns need to be emotional, interesting and relatable. Create content for an audience that doesn’t know much about the medical industry. The easiest way to do this is to assume you’re writing for someone who has absolutely no prior knowledge of your niche.

When it comes to creating easy-to-absorb content, visuals are often the easiest way to connect with your followers. An infographic on myths about the flu is much easier to absorb and share than a 10-page case study. Look for ways to make complicated information easier to understand for your audience. For instance, Health Digest recently posted an image gallery on Facebook with quick tips on how people can eliminate pain without medication.

The list is fun, helpful and it gets straight to the point. Remember, simple and useful content encourages your audience to share your posts with their friends and that helps to boost your brand reach.

5. Use Employee Advocates to Build Relationships

Perhaps more than any other industry, the healthcare sector relies on relationships. Illness is a scary thing and your patients want to feel comfortable with the doctor they choose. That’s why it’s important to go beyond your branded pages when you’re investing in healthcare marketing ideas.

Your nurses, doctors and even administrative staff are the people who interact with your patients every day. They know which problems your clients face, and they understand how to immerse themselves in these communities. Activating your staff with the help of an employee advocacy campaign can be a great way to bring more humanity to your healthcare practice.

For instance, you could ask your advocates to link back to your page or even post videos with tips and tricks from people inside your team. Even posting pictures of your team in their element and encouraging them to retweet your shares can be enough to boost your healthcare marketing strategy.

6. Empower Your Patients to Market for You

Finally, why spend all your time stressing about healthcare marketing, when you can get your patients to do it for you? Patient reviews can be a fantastic way to improve the credibility of your medical practice and boost visibility. In fact, 80% of people say they look for health information online before going to a hospital or doctor.

While you’re curating content for your employee advocates or encouraging them to share your tweets online, make sure you don’t overlook your customer ambassadors. Sending surveys to your patients after they’ve visited your practice or even asking them for feedback online is a great way to build your social proof.

Video testimonials of patient stories are incredibly moving–particularly if you have before-and-after shots to include. Just make sure that you stick to the HIPAA guidelines and get permission for any information you want to share.

Combining Healthcare & Social Media

Relationships have always been an important part of healthcare marketing strategies. Today, the rise of social media and online marketing means it’s easier to make a connection with your patients than ever before.

Using the tips and strategies above, medical professionals can find new ways to reach out to their audience, demonstrate their expertise and help their practice thrive. Remember to keep track of your marketing campaigns as you implement them. The more you learn about which content your audience responds to best, the easier it will be to create an online strategy that really resonates with your patients.

This post 6 Healthcare Marketing Ideas to Cure Your Social Media Woes originally appeared on Sprout Social.

Click Here For Original Source Of The Article

Ads by WOW Trk

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

Lovestruck: Why We’ve Fallen in Love with B2B Content Marketing

Falling in Love with B2B Content Marketing

Once upon a time, in a land of rainbows, butterflies, and evil content overload, a gripping love story is unfolding.

But this love affair isn’t what you’d expect — it’s no “Romeo and Juliet” or “Sleepless in Seattle.”

Rather, it’s an unlikely courtship with a bond sealed by three little words: Business-to-Business.

That’s right. We’ve said. The secret’s out. For the last decade, we’ve been head-over-heels in love with B2B content marketing.

We know what you’re thinking. B2B can’t hold a candle to B2C. B2B is boring. B2B lacks sex appeal. But you don’t know B2B like we do—she’s a knockout and a showstopper.

via GIPHY

What’s so darn attractive about B2B content marketing? Let us remind you of all there is to fall in love with.

We’ve Fallen in Love With B2B Content Marketing Because ...

… It Forms Genuine (Love) Connections

Audiences are made up of people with specific needs and interests. Part of the challenge — and the thrill — is creating a B2B content marketing strategy that addresses those needs and interests to make our audience fall in love.

via GIPHY

“I love the ever-present challenge of speaking to our audience on topics they genuinely care about and in a way that really connects with them. Seeing big results really pays off all of the audience research and thought behind the content,” Elizabeth Williams, a longtime account managers, says.

And speaking of the real people we’re trying to woo with our content, those people are why Influencer Marketing Strategist Jack Fitzpatrick is enamored B2B content marketing.

“I love B2B content marketing because it is a constant reminder that businesses are made up of actual people,” he says. “When crafting an influencer marketing or social media campaign, we are creating content for people. Small businesses, large corporations, and every business in between, started with people having a vision and striving to reach it. That’s a powerful concept to me.”

[bctt tweet="I love B2B content marketing because it is a constant reminder that businesses are made up of actual people. - @fitzJackrick" username="toprank"]

… It Nurtures Buyers

Nothing is more rewarding than hearing those three little words from prospects and turning them into loyal companions thanks to our data-informed content strategies. Just take it from our Associate Director of Search & Analytics Tiffani Allen.

“What I love most about B2B content marketing is the journey,” she says. “It’s rarely transactional, but instead focuses on providing the right information at the right time. It’s almost like solving a puzzle. You have to analyze the prospect’s journey – not only through your own properties but in the digital sphere at large.”

[bctt tweet="What I love most about #B2B #contentmarketing is the journey ... It's like solving a puzzle. - @Tiffani_Allen" username="toprank"]

… It Combines Analysis With Creativity

Fresh out of graduating high school, I was confronted with the same question most graduates face: “What do you want to do with your life?” After courting professions like biology, psychology, economics, and several others, I struggled to find exactly what I was looking for. No occupation seemed to fulfill my need for a creative outlet and exercise my analytical mind. Until I found marketing.

B2B content marketing allows you to be both analytical and creative. Through analysis, you can uncover powerful content opportunities that produce desired results. And through creativity, you can make sure those content opportunities are executed in a way that excites and entertains audiences.

via GIPHY

This targeted, thoughtful approach is what helps keep the job interesting and drive such substantial results. Debbie Friez, Influencer Marketing Strategist, agrees.

“B2B marketing is targeted, so you can really look at how to move specific audiences to awareness of our client and buy from our client,” she says. “With my job specifically, I am able to work with influencers who may not have millions of followers, but are highly-regarded in their industry.”

[bctt tweet="#B2Bmarketing is targeted, so you can really look at how to move specific audiences to awareness of our client and buy from our client. - @dfriez" username="toprank"]

… It Presents Constant Learning Opportunities

Some of the best dates are where you and your partner experience new things together. And in B2B content marketing, every day can be a new experience, writing about fresh, emerging topics with varying levels of complexity. That is especially true for those of us that do content marketing for large enterprises or a content marketing agency

Our own creative content genius and Senior Content Marketing Manager Joshua Nite says: “I love the opportunity to learn new things. We have clients in finance, cloud-based software, IoT, healthcare... when we work on content with them, I get to learn about it all. It's endlessly fascinating.”

[bctt tweet="We have clients in finance, cloud-based software, IoT, healthcare... when we work on content with them, I get to learn about it all. It's endlessly fascinating. - @NiteWrites on what he loves about B2B #contentmarketing." username="toprank"]

… It Solves Problems

(Great) B2B content marketing isn’t just putting a message out there for the sake of it. It’s about solving a real, tangible problem for your ideal customers. That’s why Account Manager Jane Bartel is so enchanted.

“One of my favorite things about (good) B2B content marketing is that it's so focused on adding value for the audience,” she says. “More than in the B2C space, B2B content marketers are asking themselves, ‘is the content I'm producing going to help the person consuming it solve a problem?’”

3 B2B Content Marketing Programs We Fell In Love With

TopRank and B2B content marketing is a match made in heaven, and the evidence of our love is in the work we create. The below campaigns gave our team plenty of reasons to fall madly in love with B2B content marketing and we believe they’ll provide plenty of inspiration for you as well.

Prophix: AI in Finance

Interactive. Multimedia. Triple-digit increases. What’s not to love?

Several of our team members, including Josh and Elizabeth, are quite fond of our recent content campaigns for Prophix (including our AI in Finance interactive eBook) the most for the reasons listed above and more.

AI Finance Influencer Content Campaign

“We created something absolutely unique, with the audio plus the interactive interface plus our computer personality, Penny. I love that it's so original and, quite frankly, cool, and I'm proud of the results it's getting, too!” Josh said.

Elizabeth adds, “I have just LOVED working on our last few campaigns with Prophix. I love the partnership we have developed where we can bounce ideas off each other, get super creative with our concepts, and test multimedia formats and interactive content.”

Read the full case study to get a look behind the scenes at how our interactive content drove triple-digit results for Prophix.

SAP Purpose: Helping the World Run Better

Today, business is more about doing “good” than being “good.” In fact, purpose-driven businesses that strive to leave the world in a better state than they found it in have more loyal customers and also feel a stronger emotional connection to the brand.

Our team fell in love with sharing inspirational stories from purpose-driven businesses, NGO’s, nonprofits, and thought leaders for SAP this year through their SAP Purpose campaign.

Interactive Influencer Content Program Focused on Purpose

“Sharing the stories of these Forward Thinkers making a difference in our world inspired our team along with the members of SAP’s audience. Seeing these leaders converge on one project sharing their passions and pursuits was so powerful!” says Jack.

Hyper-Targeted Content Strategies

With continued opportunities to refine and make improvements, Jane Bartel loves our ongoing B2B content strategy programs for clients like DivvyHQ, LinkedIn, and more.

“The project I'm most in love with at the moment: Planning and building a collection of resources for one particular segment of a client's audience. It's targeted, valuable, and makes great use of new and existing content,” Jane points out.

A specific favorite among the team is the seo-driven B2B content program we’ve been working on in partnership with Antea Group USA, a leading EHS and sustainability consulting firm, for the past three years. We’ve made a consistent commitment to each other, and results we love are in the air. From 2017 to 2018, total blog traffic has grown a whopping 149%, and organic blog traffic has grown 183%.

One of the pieces we're absolutely gaga over is this piece featuring hot EHS tips from a Demogorgon.

EHS Tips from a Demogorgon

Plenty of Love to Go Around

B2B content marketing is the perfect partner. Our relationship has a solid foundation and we continue to grow together, instead of apart. It affords us the opportunity to learn. It nurtures our buyers. It helps us connect with target audiences. It solves important problems. What’s not to love?

We aren’t the only ones who love everything B2B marketing. For more inspiration, make sure to follow these B2B marketing influencers.

The post Lovestruck: Why We’ve Fallen in Love with B2B Content Marketing appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php