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25 Influencer Marketing Platforms & Marketplaces

Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create better experiences for their audience.

One way to do so is by incorporating influencer driven content into the digital marketing mix.

For B2C brands, incorporating influencers is already a well-established practice. But for B2B brands, the concept is much newer. In a recent report that we developed with Altimeter Group and Traackr, we found that only 11% of B2B companies are running an ongoing influencer marketing program, yet 80% of these marketers rate content marketing most impacted by influencer marketing.

One of the essential ingredients to a successful influencer marketing program is having the right tools in your toolkit. To help remove some of the mystery, we have developed a list of 25 influencer marketing tools (free and paid) that can help you along your journey to leveling up influencer marketing within your organization.

25 Influencer Marketing Tools

#1 – Onalytica

Onalytica provides influencer relationship management software and supporting professional services to brands. Specialties include influencer identification, influencer relationship management and measuring influence to better automate and streamline influencing activity and identify engagement opportunities.

Type: Paid with free trial

#2 – BuzzSumo

BuzzSumo is designed to support your influencer outreach by finding heavily shared content, identifying influencers in your topic area and filter by location, reach, authority and engagement, following and engaging with influencers with social media integration and finding authoritative sites in the niche for your brand’s content.

Type: Paid with free trial

#3 – BuzzStream

BuzzStream is an influencer outreach platform that uncovers influencer information including contact, social profiles and site metrics. You can track all of your conversations including emails and tweets, and even set reminders to follow-up. You can also keep all the information organized in a centralized database, collaborate with teammates and share notes.

Type: Paid

#4 – GroupHigh

GroupHigh offers a software-as-a-service marketing application that allows teams to build, evaluate and manage marketing relationships, with features including web and social data, blog and social search, relationship ranking and scoring and post tracking. You can identify new influencers, organize existing relationships, vet influencers, nurture influencer relationships and report and track earned media from blogs and social media.

Type: Paid

#5 – Sprout Social

Sprout Social is a social media management platform that helps streamline and enhance conversations to let brands easily engage with people and build lasting relationships. Keep track of social conversations, customize the way your team uses the platform to facilitate ongoing collaboration, manage publishing calendars and build presentation-ready reports.

Type: Paid with free trial

#6 – Traackr

Traackr is an influencer relationship management platform where you can manage, expand, validate and scale your global influencer marketing. Organize your influencer data in one place, foster team collaboration by assigning ownership, track conversations and benchmark your brand’s influence in the market.

Type: Paid

#7 – Followerwonk (by Moz)

Followerwonk is an app that helps you dig deeper into Twitter Analytics. You can search bios and connect, compare Twitter accounts, segment your followers, compare your relationships with competitors and friends and match your activities to your followers to give them what they like the most.

Type: Free and paid

#8 – Content BLVD

Content BLVD is a YouTube influencer marketplace that makes communication fast and efficient, while helping you choose the right YouTube influencers for your products. You have access to a dashboard to keep track of everything in one place.

Type: Free

#9 – Blogmint

Blogmint is Asia’s first automated platform that connects brands and influencers by identifying targeted influencers to create powerful social and video content. You can create campaigns, invite influencers, review and approve blog posts and get in-depth analytics in real-time.

Type: Paid

#10 – Zoomph

Zoomph is an influencer marketing platform with over 200M+ social identities in the database. You can locate prospects across social media, engage in 1-1 interactions and publish web experiences that elevate your content with many designer-made templates. You also have access to tools for automation data discovery, content moderation and outreach.

Type: Paid with free trial

#11 – Find Your Influence

Find Your Influence is a SaaS (Software as a Service) influencer marketing platform that helps marketers make deeper, more authentic connections with their customers. You can assign a complete campaign budget, pick influencers at the price you want to pay and manage your campaign from start to finish through a centralized dashboard.

Type: Paid

#12 – Markerly

Markerly connects brands with real people to deliver authentic and successful brand affiliations. You can create your own marketing network with campaign management and influencer CRM tools, while the influencer marketing solution spans multiple networks to help you identify and recruit the right influencers.

Type: Paid

#13 – Webfluential

Webfluential is an influencer marketing platform that gives marketers a lot of the tools needed to manage influencer marketing campaigns. You can search costs, crowdsource campaign ideas, build a community of influencers, collaborate and communicate with influencers, get valuable insights and have access to artificial intelligence matching from brands and influencers.

Type: Paid

#14 – Ninja Outreach

Ninja Outreach is an influencer and blogger outreach CRM software that offers many solutions for marketers. You can search the database which contains over 25 million websites to find the right influencers, pinpoint Twitter and Instagram influencers, track all communications, organize your campaigns and clients and have access to over 25 metrics.

Type: Paid with free trial

#15 – Izea

IZEA is an influencer marketing platform that automates influencer and content marketing programs by streamlining workflow, eliminating time-consuming processes and provides many features for high volume execution. The platform covers all aspects of content production and distribution through influencers and includes the ability to securely manage payments.

Type: Paid

#16 – Little Bird

Little Bird is an influencer identification and marketing platform that was acquired by Sprinklr in 2016. This platform helps brands build like-minded communities and create relevant content with top influencers across social media. You’ll create more connected experiences for customers by leveraging segmentation and social analysis based on an influencer’s reputation.

Type: Paid

#17 – Pitchbox

Pitchbox is an influencer outreach and content marketing platform that allows marketers to find bloggers, publishers and influencers using a keyword search. You can customize outreach emails and automatically follow up with non-respondents and track each step of the process for better organization and efficiency.

Type: Paid

#18 – Klear

Klear allows you to search for influencers, get insight into their social profiles for added focus, manage and measure your influencer program with a CRM system and monitor your brand, competitors and keywords to make more informed marketing decisions.

Type: Free and paid

#19 – Influence.co

Influence.co is an influencer marketing platform for brands and influencers. You can find social network information, published content and demographical information, as well as contact information so you can reach out to influencers quickly.

Type: Free and paid

#20 – Outreachr

Outreachr provides an easy way to streamline your marketing and PR efforts by allowing you to find quick and relevant influencers. You can search for influencers based on website content, share content with influencers and pull social reporting, including key metrics.

Type: Paid

#21 – Social Crawlytics

Social Crawlytics is tool that helps you identify influencers, and uncover your competitor’s most shared content. You can gain access to social metrics, authors and scheduled monitoring.

Type: Free

#22 – TapInfluence

TapInfluence is an influencer-generated content engine where you can find influencers, build and execute influencer marketing programs, get multi-channel tracking and amplify your best content.

Type: Paid

#23 – FameBit

FameBit is a  influencer marketing tool that helps brands connect with YouTubers, and vice versa. You can launch a campaign, find the right influencers, review and approve content and manage your campaign all in one place. You can set your own budget and with campaign targeting, you can filter to find influencers that are right for your brand.

Type: Free and paid

#24 – BrandBacker

BrandBacker is a platform that connects influencers to brands. Influence Teams work regularly with you to create content, give you feedback and promote your brand. You can find who is creating content about your brand, industry and competitors, and measure your content performance and trends.

Type:  Paid

#25 – Influitive

Influitive is an advocacy platform that helps brands spark, build and sustain movement with the participation of their customers. This platform is designed to create amazing experiences for your brand’s advocates and fosters a sense of community and a direct connection with your brand. You have access to thousands of advocates and data, segmentation and personalization is powered through this platform.

Type: Paid

What is Your Favorite Influencer Marketing Tool?

Tools are only one piece of developing an effective influencer marketing program but are essential to success. 

Which influencer marketing tools are your favorite? Why?

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The post 25 Influencer Marketing Platforms & Marketplaces appeared first on Online Marketing Blog – TopRank®.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold

Why B2B Marketers Should Consider Interactive Content

Why B2B Marketers Should Consider Interactive Content

Show of hands, B2B marketers: How many of you know which Hogwarts house you belong in? Or which Disney princess best represents your personality and relationship ambitions?


Don’t be shy. I’m a Gryffindor wizard through and through—and apparently, I’m more of a Jasmine than an Ariel. And I know all this thanks to the rise of interactive content.

From quirky quizzes to ROI calculators to guided eBooks, interactive content is a rising content marketing star. BuzzFeed is perhaps the most prolific example, creating dozens of quizzes each week that are making their way into social feeds and search results. (And almost all users reportedly finish them).

But why should B2B marketers consider adding interactive content to their mix?

Because B2B is often pegged as bland and boring. And in a crowded content market, not to mention the fact that buyers' content preferences are turning increasingly visual, interactive content is the next evolution.

But if that doesn't convince you, read on for a few more reasons why its time for B2B to embrace interactive content.

#1 – Interactive content is more engaging than static content—for the long-term.

Interactive content may seem a little gimmicky for some marketers—especially those in the B2B space. But the vast majority of marketers who use interactive content agree that it not only grabs attention, but can also hold that attention beyond that initial view.

In fact, according to the Content Marketing Institute (CMI) and Ion Interactive 2017 Interactive Content Study:

  • 87% of marketers agree that interactive content grabs the attention of the reader more effectively than static content
  • 77% of marketers agree that interactive content has reusable value, resulting in repeat visitors and multiple exposures
  • 73% of marketers agree that interactive content, when combined with other more traditional content marketing tactics, enhances message retention among their audiences.

So, if you’re aiming for awareness, engagement, and attention, interactive content holds incredible potential. But I’d also add that this is only true if you deliver quality, relevant content in an interactive format.

As my colleague Josh Nite points out: “[Interactive content is] absolutely designed to grab attention. But if your content provides value—if it’s worth paying attention to—interactive elements can help you bring in an audience.”

[bctt tweet="#InteractiveContent is absolutely designed to grab attention. But if your content provides value—if it’s worth paying attention to—interactive elements can help you bring in an audience. - @NiteWrites" username="toprank"]

#2 – Interactive content can differentiate you from your competitors.

Content has always been a foundational element of B2B marketing. Buyers don’t make hard and fast decisions. Instead, they do their research, weigh their options, and have multiple engagements with sales reps before they sign on the dotted line. Interactive content can help you make an impression and stand out in a crowed, competitive content landscape.

In addition, according to the aforementioned report, just 46% of marketers report using interactive content right now—which was flat year-over-year. And if history is any indicator, I’d wager that interactive content adoption among B2B marketers is far lower since the industry is typically slower to adopt new tactics.

But that won’t always be the case. Harnessing the opportunity right now has the potential to differentiate your B2B brand from the competition early on, showcasing your commitment to innovation.

For example, Prophix, a leading provider of corporate performance management (CPM) software solutions in the FP&A industry, wanted to drive awareness in a unique way around its report on the evolution of financial planning and analysis, as well as its solutions.

By repurposing its original research and adding influencer perspectives, we created an interactive quiz to help empower their audience to "crush" their jobs to succeed now and into the future.

Prophix Crush It Interactive Quiz

This anchor asset, which was promoted using a supporting mix of blog content, social amplification, email, and more, saw a view rate 6-times higher than the benchmark for a similar resource. In addition, the page where it lived garnered 3-times the average share rate. This unique approach to interactive influencer content made Prophix stand out from the competition and deliver a great resource that performed.

#3 – Interactive tools can provide you with exclusive data and analytics.

Savvy marketers are driven by data insights. And many of the interactive content tools you’d leverage for an asset come with their own analytics dashboards, allowing you to get near real-time data on how your audience is interacting and absorbing your content.

For example, Ceros, an interactive content software that simplifies the creation process, provides all the basic KPIs such as visitors, opens, and pageviews, as well as engagement metrics like time spent and interaction clicks. But they also track inbound referrals, social shares, video plays, and outbound link clicks.

Oh, and that data is viewable in its Analytics Dashboard within second of it happening.

Ceros Interactive Content Tool

While traditional analytics platforms and the data within them is invaluable, from my perspective, this more niche data can help uncover some insights that can help you refine your asset on the fly or consider how to improve other content types moving forward.

#4 – Interactive content can drive results at every stage of the funnel.

From educating buyers to creating customer loyalty, interactive content can serve a purpose (and drive results) at every stage of the funnel. Interactive content users report using the tactic for lead generation, lead nurturing, customer retention, and the list goes on.

And interactive is especially powerful, when combined with other tried-and-true content marketing tactics.

To help promote the Influencer Marketing 2.0 report based on research conducted by Traackr, Altimeter Group and TopRank Marketing, we partnered with interactive content platform Ceros to produce an Influence 2.0 interactive infographic.

Influence 2.0

The infographic was promoted via blog posts, social channels, email, and through the influencers that contributed. With calls to action embedded within the interactive infographic, this content succeeded at attracting over 1,700 prospective customers to download the full report with a 43% conversion rate.

What Opportunity Does Interactive Content Hold for Your B2B Brand?

Interactive content is here to stay. But the real opportunity doesn’t lay in the interactivity itself. The real value creation is in the excitement or connection that you can make with your audience, as well as the potential to hold their attention for long enough to engrain your message or inspire action.

[bctt tweet="The real opportunity with #interactivecontent doesn’t lay in the interactivity itself. The real value creation is in the excitement or connection that you can make with your audience. - @CaitlinMBurgess" username="toprank"]

So, B2B marketers. If you’re ready to break away from boring and drive better engagement, interactive content deserves your consideration.

How can you leverage interactive content? Check out our post featuring five ways of making marketing magic with interactive content.

The post Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold appeared first on Online Marketing Blog - TopRank®.

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